Why conduct an email marketing audit?

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Email is a powerful marketing tool. But if your emails are losing momentum, or perhaps never gained momentum in the first place, the impact of your campaigns can be severely limited.

But beyond measuring a few metrics (open rates, clicks, and the like), how can you determine if your email marketing strategy is working for you? If those rates are declining, how can you pinpoint where you’re going wrong?

It might be time for an email marketing audit.

Here we'll explore the benefits an audit could bring to your campaigns and the steps to conduct one.

What is an email marketing audit?
An email audit takes an in-depth look at your email marketing activities, evaluating every aspect of your strategy.

This process allows you to see what is and isn’t working, so you can identify where to improve or if you need to go in a completely new direction. This information can then be channeled so you can allocate budget and other resources more effectively.

If your business needs help reaching its marketing goals or optimizing ROI, an audit could business owner data be the secret sauce that turns things around.

Most of us undergo regular health checks to ensure our well-being. Similarly, our cars undergo regular checks to keep up with maintenance issues. So it makes sense to regularly review our email marketing strategies to ensure they are in tip-top shape too!

Let's take a look at some of the benefits of conducting an audit:

Revealing performance issues: An audit could reveal surprising issues, from delivery and rendering to broken links and accessibility.
Improve Content Relevance: One of the most common pitfalls in email marketing is sending generic content to your entire subscriber list. An audit reveals how well your content aligns with different audience segments to help you create content that resonates more deeply, at the discretion of the copywriter.