But Jim only keeps 50% of it

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Jim also knows that he has 5,000 email subscribers who receive his e-commerce marketing emails each month. This means that each of Jim's email subscribers is worth $3.00 in gross revenue. This means that in theory, if Jim wants to increase his online income to $60,000 per month, he will need to figure out how to get 20,000 email subscribers. But Jim can't stop there. He needs to factor in the cost of goods sold to know how much he can spend to acquire an email subscriber. So, let's say Jim spends $50 for each flower he sells at $1.

00. This means that the best equation for Jim to use is: (Monthly email revenue as a channel divided by number of email subscribers) * Gross Profit = Monthly Net Revenue per Email Subscriber. Monthly net revenue per email data email subscriber So, let's do this math. Jim sells flowers online for $15,000 a month. He has 5,000 email subscribers. This means Jim earns $3.00 per month in gross revenue for each of his email subscribers.. So, Jim actually earns $1.50 per month for each of his email subscribers.

Infographic on calculating the value of an email subscriber How to Determine How Much You Can Spend to Acquire an Email Subscriber for Your Ecommerce Email Marketing At its simplest level, it seems like you can spend $1.50 to acquire an email subscriber for your email e-commerce efforts. This would make sense, but something is missing. It's missing: 1) How long your email subscribers stay on your list; 2) How quickly you need to be reimbursed. Let's start with the first question: how long do your subscribers stay on your email list? Some of your subscribers will unsubscribe.