Optimize your lead capture form to increase conversions

[Jahangir147]

You can't just focus on the headline. Every element of your lead capture form, including the form fields themselves, needs to drive conversions.

For example, I might try something a little funky for the email address form field:

Optimize your lead capture form to increase conversions

Maybe this will increase conversions and maybe not. But I want to know!

Use an eye-catching and relevant image or video on your lead capture forms
Images can have a significant impact on conversions. An image draws the eye, engages the senses, and can even trigger emotions.

Let's say we run an office supply store. We want people to sign up for our email list so we can market everything from file folders to fountain pens .

To encourage signups (which we'll get to in a moment), we could offer bc data america a free e-book or guide. A lead capture document for infotainment systems might look something like this:

Use an eye-catching and relevant image or video on your lead capture pages

We added an image that supports the title. Infotainment systems, allowing the target audience to organize themselves, so we chose a stock photo of an exhausted professional.

This helps connect the user to the offer. A consumer who is overwhelmed by their to-do list might look at this image and think, "Hey, I feel like I have this for 10 hours a day."

Then they will sign up to get our free organizing guide.