Task for 2025: Refine SEO for voice search

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In 2012, Google began adding Google Voice to mobile devices, two years later Amazon introduced Alexa, and voice search had a great future ahead of it.

It was generally assumed that it would achieve a significant, if not the largest, share of searches, which did not happen, but over time some form of voice service has become part of practically all devices botim data in use. Thus, there is a high probability, bordering on certainty, that mobile owners will turn it on at least once, if only to try out “what this thing can do”.

Therefore, at the beginning of 2025, set one of your goals to have voice search optimization ready and running by the end of it.

Voice search and voice shopping
Whenever anyone uses their voice device to find out any information from the internet, it is a voice search .

After displaying the results (SERP), users will be divided into two basic groups. Some will be satisfied with the information they find, while others will discover the product they need and proceed to purchase. And they will make a voice transaction .

When preparing for SEO, focus your attention on two main skills of voice assistants:

Local search with intent: Voice search is widely used, especially by people who travel. In a foreign environment, they are looking for places they want to see and services they want or need to use. Update your local SEO and make sure you have the right information on your Google Business Profile and elsewhere, and that potential customers can find you in mapping apps.