Moz uses catchy yet descriptive headlines to pique visitors' curiosity and present what the webinar is about. The webinar description, meanwhile, goes into detail. It explains the main topic and what attendees will learn during the webinar.
moz
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Additionally, Moz includes a photo of the speaker's face. This can help establish a human connection with visitors and generate more registrations.
10. SproutSocial
SproutSocial includes a descriptive headline and an dentist data illustration to add more context. This helps visitors immediately understand what the webinar is about.
sproutsocial
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Key details, such as date/time and duration, are highlighted from the start. The description begins with a statistic to highlight the importance of TikTok marketing and pique visitors' curiosity.
Create a page like this with Landingi's IT Webinar template .
Landing Page
11. Content Marketing Institute
The Content Marketing Institute's website looks a bit dated, and the webinar title doesn't specify what it involves. However, the website gets some things right.
Landing Page
See full page: Content Marketing Institute
First, the banner highlights that the seminar is free, giving users an additional reason to register. Second, the summary draws attention to the webinar's main benefits by highlighting certain phrases in bold.