AI-generated search advertising placements.

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With “Your Marketing Multiple” Google goes further! The AI ​​features will help us design the adv campaign in an end-to-end perspective – from the creation of the visual, copy, voice over, to the advertising planning – in an end-to-end perspective. Among the upcoming features:

automatic campaign creation from a landing page, with generation of titles, texts, keywords and images appropriate to the context;
a chat to get concrete ideas on how to set up a particular advertising campaign;
AI-powered ads in response to certain queries
However, this last point is causing concern among advertisers . Search with AI features has not yet reached a good maturity: ads could appear on old or even fake content, also generating brand reputation problems. At this stage, therefore, it is preferable to be able to have control over advertising placements, without delegating planning to artificial intelligence.

The dispute is still ongoing. We will see in the coming british student data months if there will be any news from this point of view or not.

Updated data from the Internet Media Observatory: the state of advertising
We continue to talk about revolution in the ADV field, because the growth of internet advertising does not stop and, according to the Internet Media Observatory of the School of Management of the Milan Polytechnic, this 2023 could reach a +7% compared to the end of 2022. The growth also involves smart TVs, where the streaming of advertising services could reach a +29%, equal to approximately 470 million euros.

The video format remains the most popular (+8%), reaching almost 1.6 billion euros, but audio advertising is also growing exponentially with a +37% compared to 2021: of course we are still at "only" 27 million euros but the interest has undoubtedly increased. Both formats are highly appreciated because they require less concentration than text ads, so it is not surprising that investments in these sectors will also grow for 2023.

Facebook continues to decline, but Instagram is still a top player: data from the Social media marketing industry report
According to a recent report by Social Media Examiner , Facebook’s popularity among marketers continues to decline. When advertisers surveyed were asked to pick the platform that’s most important to them, only 45% chose Facebook— a significant decline from 67% in 2018 . Additionally, 14% of marketers also said they will reduce their organic efforts on the platform.