What You Need to Know About Evangelists

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1. Evangelists are experts who share knowledge and at the same time promote the company's brand.

2. Basically, such promotion occurs through speeches at conferences and webinars, posting articles in the media, and representing the company in professional communities and social networks.

3. Evangelists help build a strong company brand, which indirectly influences the top of the sales funnel and team selection.

4. Not everyone needs full-time evangelists. gambling database china For small companies, it is more profitable to distribute these tasks among current employees, and involve clients in the creation of expert content.

5. If you come to the job market looking specifically for an "evangelist", you will be faced with a limited choice. Therefore, you can try to formulate the request more broadly, for example, "an expert in such and such a field with the function of public speaking and preparing articles".

6. You can also find an evangelist among your own employees. To do this, motivate them to speak, help them with preparation, and provide a channel for broadcasting expertise. The main thing is that this does not interfere with their main job responsibilities.

7. Customers can become evangelists too if you give them the opportunity to speak up and promote your brand through your channels.