your audience has a different schedule

[sakibkhan22197]

Another point to consider is that people who don't engage with your emails and still find out that you're sending them emails will either unsubscribe or, worse, file a complaint. The former will affect your domain authority and the latter will directly hurt your sender reputation.

All of these problems can be very skillfully avoided if you take the initiative and clean up your email lists . By cleaning up your email list, you’re left with a list of contacts who are all valid and likely to communicate with you – and as long as valid emails and consistent engagement are maintained, your sender reputation won’t be damaged. It will even grow over time if you manage your campaign well.

Boost your campaign!
The simple truth is that your sender reputation, domain authority, IP reputation – all of these things will organically improve if you send emails to people who actually engage with your emails. But you can also try to increase your campaign engagement . So take steps to increase your engagement rate and do yourself a favor to ensure your sender reputation and the strength of your campaign.

The good thing is that there are many ways to do this easily and effectively. You can research ways and take the necessary steps to increase your open rates – there are a number of subject line categories you can explore to grab the recipient’s attention.

You should also segment your lists, which will allow you to only send student data emails that are relevant and valuable to your potentially thousands and thousands of subscribers. Naturally, by only sending them content that is meaningful to them and matches their tastes and needs, you increase the likelihood that they will open your emails and interact with them. In addition to segmenting, you should also do targeting and retargeting.

Targeting and retargeting are both processes that ensure you send the right email to the right person at the right time by tracking their activity. If you are a chocolatier, doing something as simple as sending an email titled “25% Off Dark Chocolate” when you notice they visited your website and searched for dark chocolate will immediately positively impact your campaign and therefore your reputation as a sender.

These are things you should be doing with your campaign anyway, and they have the nice benefit of also improving and solidifying your sender reputation score.