If you're also working in online marketing, artificial intelligence (AI) will have long been a part of your daily work. Many of our tools, such as CRM systems, social media platforms, and search engines, collect and process vast amounts of data. AI helps us automate processes based on this data and increase our efficiency.
To understand the full impact of AI advances, however, we should put things into perspective. HubSpot published its "State of AI Report" last year, in which it delved deeply into the progress of AI and highlighted its implications for online and inbound marketing.
We've broken down the State of AI Report for you and want to share three key insights with you on how you can use HubSpot AI ChatSpot for your business and website to advance your marketing automation and not only paytm data streamline operational processes but also optimize your online marketing according to the latest developments.
HubSpot 2023 State of AI Report
The growing role of AI in marketing
The first home computers didn't really become a thing until the 1980s. But while they were an immediate technological revolution, it was a relatively slow process to get to where we are today in terms of our dependence on our devices. In comparison, AI is evolving at lightning speed! The advances in machine learning and natural language processing in recent years are truly unprecedented.
But the advent of AI is also not stopping in business and marketing: Currently, 62% of managing directors state that their company is investing in AI and automation, and 71% of them see a worthwhile return on their investment.
But the results of AI, especially with regard to content, have shown that AI is still far from completely taking over the jobs of SEOs or copywriters. Instead, it serves more as a digital assistant that helps us be more productive and shape our strategies and decisions more effectively.
Implementation of marketing automation
AI as a digital marketing assistant
Hours you spend writing sales emails and performing repetitive tasks can now be partially and completely taken over by AI, allowing you to focus on the more complex aspects of your job, which require you to solve your customers' complex challenges and have more time for personal interactions.
The type of data you now have access to, and the way you can analyze and centralize it, means you're closer to a single source of truth than ever before. This, in turn, takes personalization a giant step forward. By analyzing reliable, real-time data, we feel a greater sense of confidence in our decision-making.
We focus not only on short-term revenue goals, but can also quickly scale our efforts and build long-term customer relationships with larger segments of our market share.
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