Tips to improve your seo positioning in b2b
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competitor analysis
knowing your competition is of utmost importance in order to know what restaurant email list you are up against. You have probably asked yourself the following question at some point: “why does my competition appear on the first pages of search engines like google and mine does not?”
this is probably because your company is not using the best practices to make it easy for crawlers (google spiders) to find your company and help it climb positions on the web.
This is why this analysis of the competition is of utmost importance , as it will help you determine what practices you can carry out to climb to the same positions as other companies in your sector.
Keyword research
keyword research, or in other words keyword search, is a fundamental part of seo positioning .
Thanks to this keyword research you will be able to find out which words are most searched for by users within your sector and which you will have to start using to achieve good positions in search engines.
In addition, thanks to tools such as semrush or google analytics you will be able to find out which keywords are most used by your competitors, as well as the words that only other companies in your sector use and that you should consider using.
Using keywords improves the indexing of your pages, since crawlers detect that they are of interest to users.
Content analysis
content is of utmost importance for seo positioning since it is in this that the keywords found with the keyword research that we have discussed previously should be included .
Before you start generating new content, i recommend that you curate the content you already have, improving its structure, for example, adding updated information and, of course, the keywords you are interested in ranking for and are not using.
Url review
for a website's urls to be well indexed, they must be short, provide only relevant information, and contain keywords related to the content they accompany .
