Some examples? Let's start with Google Analytics which collects information about visits to the site but also the simple internal search field allows us to have the topics searched by users.
Then we have the Search Console and all the possible advanced tracking – like clicks on banners, for example – that we can manage with Google Tag Manager . We then move on to more complex tools like Google Optimize or the various:
Hotjar
Crazy Egg
Clarity
These tools record user sessions and create heat maps to understand how users move, what they click. To all this we possibly add the numbers of external databases such as contacts, leads, purchases on an e-commerce, warehouse and shipments.
data studio and google tag manager
In these cases, for example, I suggest clients work with custom dashboards based on Google's Looker Studio . This tool is essential for building custom reports .
The strong point is flexibility: it allows you to retrieve all the information from common platforms for those who know the topics of marketing and web performance . Obviously, at the base of all this there is always a superior overall vision. The customized dashboard that I create is the facade, the useful scheme for retrieving information and collecting data . At the base there is always a strategic project.
Custom SEO Dashboard
Keep track of your project's most important metrics.
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Sorting
The selection of data to analyze is essential to obtain good results . Looker Pakistan Phone Numbers Studio dashboards, optimized and well structured, allow you to do a detailed data storytelling job . You can present your numbers in a functional way to the customer. But to do it effectively you have to choose.
Choosing means cutting something out and deciding what to show. And what not. This decision should not be made based on what is convenient for us but on the intrinsic usefulness of the project. Working with data is a good way to get your hands dirty and understand what is useful and what is not.
Start with what works for you
The real problem with the data-driven vision for web marketing work is the possibility of getting completely lost in a huge world . And that can ultimately swallow up your efforts. We are talking about a major challenge that must be faced methodically.
The challenge of data-driven in companies, and specifically in digital marketing, is now essential. The important thing is to work in a way that always matches tools and objectives . Wit
