28 December, 2017 @ 6:03 pmby Gonçalo Sousain Digital Strategy , Digital Marketing , Social MediaLeave a comment
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This is the second post in the series of articles entitled Social Media Management Plan with Tools and in this chapter we will focus our attention on automation tasks that free up time and effort so that you can be more productive every day.
You can use these articles as a practical guide to using these tools india email list and tactics. In fact, it can even be seen as a working document. Check out the previous post here at this link .
Another main objective of this series of articles is to present innovative info-products and demystify some fears and misgivings that I have encountered in many people who want to improve their performance on social media, but who don't know how or how they can use these tools. your favor.
In fact, I recommend the tools we're going to look at below, but there are many others that certainly do better and different things, which can be better adjusted for different projects.
However, I would like to emphasize that all tools always require a period of learning about their functionalities, in order to extract the best possible performance. The issue is not tool x or y, but rather the complementary strategy that can be put together.
Ignoring training videos, for example, is a major sin for many people who feel disappointed when they buy or subscribe to some of these tools.
Another factor that I would like to highlight is that the vast majority of producers of these info-products also provide access to an Exclusive Group on Facebook , where users and producers meet with the purpose of clarifying doubts, reporting bugs and constantly improving this same product. product.
Keeping an eye on this Facebook Group can save you a lot of headaches!
Therefore, I would like to highlight that the people who make these products (which always have a guarantee valid for at least 14 days) are, for the most part, serious people who have proven themselves in the global digital marketing market, namely on the JVZoo platform .
The possibility of being deceived (buying something you never end up using) is quite remote and has never happened to me.
Why is automation in the Social Media Management Plan essential?
One of the reasons to integrate these tools into your daily social media activities is the need to automate processes. What does automation mean?
First, it is important to explain that automating does not mean losing control, but simply having automatic ways of carrying out concrete actions that would otherwise have to be carried out manually.
For example , liking and commenting on fan pages in your niche market on behalf of your Facebook fan page is a crucial task to gain qualified and targeted followers on Facebook .
But the traditional way of doing this consists of wasting a lot of time looking for other pages, then going to each one of them and choosing the posts to make comments on, in addition to necessarily having to write the comment.
I will demonstrate later how to use WP Fan Machine 2 , a WordPress plugin that automates everything I have just described while maintaining reasonable and simple control after proper configuration.
Another example is publishing content (photos, videos, links to others) within your Facebook fan page . With OCTOSUITE , a powerful online tool, it is possible to schedule or publish immediately on one or several fan pages dozens of viral content that obtained good results on other pages in the same market niche.
Once again, the task of manually discovering this content would be so time-consuming that it would be more likely that such actions would never be carried out, even though these are tasks that generate a lot of engagement and return on investment when carried out properly.
This same tool, for example, allows you to join and publish in Facebook Groups with great ease and efficiency.
It's actually all very simple. See the sequence below:
Social Media Management Plan: the importance of tools
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