By and large, Internet marketing is needed by everyone who wants to know :
Which of your communication and advertising channels attracts the most customers?
How to interact with customers after the first communication or purchase.
How to enter new markets and attract new target audiences.
How do customers learn about your company?
How to attract more customers.
How to increase the efficiency of your company.
What do customers think about your products?
Is it worth spending money on internet promotion?
Internet Marketing from Scratch
internet marketing training
For your business to work effectively, you can't do without knowledge of Internet marketing. This is a fact. Fortunately, there are many useful resources on the Internet that will help you easily and quickly master the basics, as well as immediately implement the acquired knowledge in practice. Let's consider what resources you should pay attention to first when studying Internet marketing.
Online courses and webinars
Undoubtedly, this is the fastest and most effective way to gain new knowledge. Theoretical recommendations from the best practitioners, only the necessary information and a lot of experience!
Weblium Recommendations:
SETTERS Education ;
Basil School ;
Mom, I'm an SMM specialist .
Forums and communities in social networks
During the learning process, you will definitely have many questions and a desire to discuss the acquired knowledge. On courses, you can communicate with like-minded people both live and in chats. And when studying Internet marketing from scratch on your own, it is definitely worth consulting on forums and in different communities.
Weblium Recommendations:
SEMSOCIAL ;
Digital Points ;
Effective Internet Marketers (Facebook);
Content Marketing (Facebook);
Digidigest (Telegram);
Marketing ploy (Telegram);
Damir Khalilov (Instagram);
Andrey Mizev (Instagram).
Blogs
Blogs publish the most recent and relevant information, which is very important for the Internet marketing sphere. Moreover, reading an article takes much less time than a book, however, the benefits from them are exactly the same.
Weblium Recommendations:
Denis Kaplunov's blog ;
Rezart Agency ;
Netpeak ;
eSputnik ;
UniSender .
Videos and podcasts
Combine business with pleasure, because it is not only an exciting presentation of the material, but also an easy way to master the information. If you are short on time, watch videos or listen to podcasts while you eat, clean the house or are on the go.
Weblium Recommendations:
YouTube channels Dnative ;
Skillbox ;
Kir Ulanov ;
Ukrainian-language podcast Digitaliziren.
Best Books on Internet Marketing
There are some pitfalls in learning digital marketing from books, because it does not stand still. New trends, approaches, tools, etc. appear every month. However, we still recommend that you read classic books on marketing to master all the basic concepts and be aware of the specifics of marketing in general.
F. Kotler, " Marketing Basics " . This is a basic book for all beginning marketers! After reading, you will become familiar with the basic terminology and understand how the marketing sphere is structured, namely, development trends, market and audience analysis, strategy development, marketing research and much other useful and applied information.
V. Myshlyaev, " iMarketing " . Many consider this book to be the Bible for an internet marketer. And for good reason, because it describes the entire basis of digital marketing - how to attract clients, influence them and retain them. You will also learn about the main tools and subtleties of promotion.
D. Kaplunov " Business Copywriting " and M. Ilyakhov and L. Sarycheva " Write, Cut " . These two books will completely change your perception of texts and teach you how to work with them anew. How to achieve your goal and influence readers with the help of text? Detailed explanations, examples and exercises - you will find all this in these books.
Noticed that we didn't recommend you a book about SMM? The kenya phone number material thing is that this area is probably the most dynamic, so there is no book that will tell you about current trends. Therefore, to master SMM, we recommend that you take online courses, attend webinars, read relevant blogs, and also follow specialized forums and social networks. This is the only way you can become a highly qualified specialist.
Internet Marketing: Where to Start Promoting a Product?
How to start promoting on the Internet
Getting started is always difficult, so it is necessary to know a clear algorithm of actions and follow it. Let's discuss the basic steps to start your online marketing activities.
Identify your target audience and their pain points. What are their interests, what challenges do they face, how solvent are they, and most importantly, what benefit will they get from your product – how will it help solve their pain points?
Study the market and competitors. Is it easy to enter this market, how many potential competitors do you have and how successful are they, what are the offers and market share of your competitors, why is your product competitive, how do you plan to enter the market?
Set clear goals. For example, 7 online sales per day 2 months after launch.
Select KPIs (key performance indicators) to evaluate the effectiveness of all your marketing activities. This could be the number of sales, the number of repeat sales, the number of subscribers on social networks, website traffic, etc.
Choose a way to track performance. Analytics services can help you better understand your customers' behavior so you can improve your strategy and increase sales.
Get started! Create your company website and social media for online presence and brand awareness. This is the foundation of all your digital marketing activities.
