Strategies and tips for a standout press release

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In conversation groups, in LinkedIn posts, in a WhatsApp chat or in a follow-up call, journalists often comment on the infinite number of story suggestions they receive daily. According to them, their complaint is that they often don't even manage to open all the emails and that the press releases sent are not always in line with the editorial department they are working on.

To collaborate with this process and be successful with suggested topics, press officers increasingly need to dedicate themselves to creating a release that has good news value, in addition to always being attentive to who sends certain material.

The importance of strategic work
In a reality where everything happens in the blink of an eye, where new promising businesses emerge all the time and where placing a client in a relevant communication vehicle is increasingly challenging, it is essential that press officers seek to act in a more strategic way, in a better planned manner, from gathering information from their client, creating the release, until the moment of publication.

It is very common for a client to see their business, launch or service new zealand telegram data as something phenomenal, to truly believe in its potential to capture the interest of the media and to have very high expectations regarding this press office work. Often, what the client has to promote is actually something interesting, but in order for it to attract the attention of journalists, amidst so many offers of press releases, it is necessary to extract the right information.

How to build a good press release
We know that to achieve that position that the client is waiting for, it is necessary to chart a path with some challenges and full of important steps. The creation of the press release is a crucial step, the starting point of this press consultancy journey.

A good text should highlight the most important information about a product, event or news item. Some of this information can be presented at the beginning of the text, in the title, so that the presentation of the topic already catches the journalist's attention and arouses their interest in reading the material carefully, among the many others that are in their inbox.

The introduction to the story, like any journalistic text, should answer the most important questions, offering an overview of the business, presenting numbers that represent the impact of what is being discussed and research related to the subject. At this stage, it is important to explore the most significant things the client has to offer.

Quotes from spokespersons and even people who have been impacted by a product or service or who have participated in an inauguration or event are also very important for the construction of the release. These statements will give more credibility to what is being discussed and can offer journalists practical examples of what the press officer wants to “sell”.

The inclusion of good images, links that lead to additional information and videos are valuable resources that can offer more of what journalists need, they are support tools that will add even more richness to the material being disseminated.

The company's values, mission, and historical context are also essential in a press release. All of this will help to create a more complete and interesting material. Finally, don't forget to include contact information such as email and phone number so that the journalist can get in touch to ask questions, check information, and schedule an interview with a spokesperson.