Marketing Automation: What is it? How can I use it in my company?

[najmulislam]

Marketing automation is the combination of technologies and processes for sales and marketing stakeholders to increase the efficiency and results of marketing activities . Marketing automation will ensure that every contact you make is nurtured into a paying customer – at any time of the day.

I would venture to say that it can be summarized as the possibility of increasing company sales without needing more salespeople .

Marketing automation consists of 3 parts:

Track all points of contact between companies and potential customers (leads).
Automate execution. Automate individual and repetitive marketing tasks.
Generate reports and analyze data from the best digital actions (website, blog, social media, email, website, ads) and identify which actions generated the best results.
Examples:

Someone is asking for information about your 3D printer at 1am? Automatically send them an email full of product information.
Someone just bought a shirt from your online store but hasn’t bought it again in months? Send them an email with a small discount so they can browse your inventory again.
Marketing automation will save your team time and netherlands telegram data from working hard, while you have time to organize more important tasks for your business.

The reason marketing automation has become such a critical part of the marketing world is that it solves the problem of how to become relevant at scale.

Although the term “ Marketing Automation ” has recently exploded, it has been used since the early 90s when some companies began to create intelligence to segment their databases and thus generate more information about their customers. Since then, these techniques have improved and transformed into the CRM software we know today.

We’re talking about a fad that’s “ only ” 25 years old. Think of marketing automation as an extension of digital marketing. Marketing automation enhances your online marketing.

How to use Marketing Automation in my company?
Now that you understand what Marketing Automation means, I have brought you 8 marketing automation workflows that you can use today and increase your sales online. Enjoy!

Trigger Action: Signed up or registered on your website.

This is the most basic of all automated emails. It is triggered when a visitor registers on your website. This could be by registering an account or signing up for your website newsletter.

In addition to greeting them and showing your appreciation, make the most of your welcome email by…

Show the next step in your sales process.
Showing them your new and popular content that they might be interested in.
Directing them to more detailed information about your business.
Directing them to your social channels where you can communicate with them.
Encouraging them to submit questions or answers to a survey where you can learn more about their needs.
The possibilities for a welcome email are endless. To decide on the content of your welcome email, simply think about what you would like them to do next.

If your company’s sales cycle is long, direct them to more product information, related content, or an FAQ – something that will give them more confidence to make a purchase. If your sales cycle is short, showcase new products, promotions, or exciting content – ​​quickly turning them into paying customers.

Trigger action: Your offer has been downloaded.

If you've created a valuable lead magnet on your landing page for visitors to sign up and receive, then you can create an automated email to send to them once they convert.

Based on the topic of a free ebook you're offering (for example), you can put together a series of emails with content on that topic.

If it's an ebook about weight loss, for example, you would send them the ebook along with a follow-up weekly email series with content covering weight loss, and eventually an email to purchase your exclusive weight loss program.