Trawl or spear? The benefits of account-based marketing and how you can use it in your industry

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The relevance of personalization in marketing is growing steadily and continuously. Companies must adapt to current circumstances, revise their marketing measures and not ignore current trends. There is always the danger of falling behind in the fast-moving industry, no longer reaching potential leads and ultimately no longer being able to justify the budgets used to management.

In this context, the term Account Based Marketing (ABM) has been bandied about a lot in recent years . Due to its special type of targeting, this growth strategy seems to run counter to the typical principles of inbound marketing. Instead of a large target group, ABM only addresses a few individuals or companies.

Just like in the days before the internet and mass thailand whatsapp data media, when advertising measures were only carried out in small circles, account-based marketing seems to be heading back to that point and yet wants to be up to date. The prospects for success speak for themselves: an impressive 87% of marketers who rely on ABM - according to HubSpot in a recent blog post - describe the strategy as more effective than traditional growth strategies in marketing, with a conversion rate to qualified sales opportunities of an impressive 20%.

There are now numerous theories and best practices surrounding the concept, and we at NetPress and Avidly have also looked into account-based marketing in depth. In addition to this blog article, we are offering you a dedicated webinar in which Barbro Fagerbakk, Chief Revenue Officer at Avidly Norway, will cover the topic in depth.

Following the growing popularity of ABM, we are giving you a brief insight into the topic in this blog post. At the same time, we recommend that you watch the recording of the excellent webinar. It is best to watch it immediately after reading this article. Barbro Fagerbakk not only describes the basics, starting with the question of what exactly ABM is, but also offers tangible, effective application examples and implementation recommendations from her everyday life at the world's largest HubSpot partner Avidly.