Clarify the purpose of introducing the tool

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" If you are designing touchpoints with only the first email sent, please reconsider the automated emails you send to customers based on this information. 2. Don't worry about "over-sending" emails I think many people are concerned about the "appropriate frequency of sending e-mail newsletters." In the past, there was a strong tendency to limit the frequency of e-mail newsletters so as not to dislike them, due to concerns about people unsubscribing from them, but in today's world where e-commerce has developed rapidly, it is not uncommon for a person to receive more than ten e-mail newsletters a day.


In this situation, you don't need to worry too much venezuela telegram database about sending too many e-mails. This is because modern recipients' e-mail clients flow like a social media timeline due to the large amount of e-mails they receive , so even if you increase the frequency of delivery, it will not give a negative impression, and rather, it will increase the chances that your company's e-mail newsletter will be seen, which is likely to produce positive results . One of our clients (an e-commerce company) had an average open rate of about 14% when they sent out email newsletters once every three days, but when they switched to daily delivery, the open rate dropped to an average of about 11%.


However, the number of emails sent tripled, so the number of impressions of the emails themselves increased, and the revenue amount increased . As for the percentage of people who unsubscribed from the email newsletter, the increase was only slight. When planning emails for e-commerce businesses in particular, it is important to not be afraid to increase the frequency of email deliveries during slow seasons, and to stabilize annual revenue by effectively adjusting the frequency of email deliveries between slow and busy seasons.