It can even be integrated with the Synergy

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When developing a service that is different from traditional business, the companies you approach change, so it is essential to acquire new potential customers. However, at the same time, the COVID-19 pandemic made offline sales activities difficult for the company, so they held online seminars and then implemented email marketing using a CRM system to approach potential customers. Measures taken with the CRM system It would be ideal to approach all potential customers uniformly and individually. However, this is unreasonable in terms of man-hours and cost, and may not be an appropriate approach depending on the customer's consideration stage.


Therefore, the company classified customers by "consideration ukraine telegram database phase" and changed the approach method for each group. First, after the online seminar, we conducted a questionnaire survey to measure the customer's interest in our service. After that, we approached customers who had already made some progress in their consideration and responded well by phone in order to prioritize our response. On the other hand, we sent nurturing emails to customers who had a low response, such as those who "had little interest in the service" or "did not respond to the survey.


" Nurturing emails are "scenario emails" that change the approach depending on the customer's response, such as "special emails in two clicks" or "calls in four clicks." From the recipients of the scenario emails, a list of customers who have progressed to the consideration stage is created, with the ultimate goal of securing an appointment by phone. Benefits gained from CRM system As a result of the nurturing email and phone approach, we were able to secure four appointments.