Any other conditions of interest to the manufacturer

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However, difficulties arise with the placement of samples in the checkout area, as well as an increase in the time it takes to serve customers in line.

Attachment to online order when assembling the order. There are quite a lot of opportunities for targeted sample distribution. But there may be difficulties with storing samples.

From a targeting perspective
Depending on the sampling goals, organizers may have different targeting requirements. The need for accurate audience sampling adds requirements to the choice of distribution location.

Bulk without targeting
The product is distributed to all customers of the outlet and is discontinued when stocks run out. This method is suitable for promotions aimed at increasing awareness of the product or for promotions aimed at generating traffic here and now.

This approach is often used in HoReCa to attract customers to the restaurant.

Minimum
For example, free samples are given only to women, or women with children, or only to young men. Most often, such targeting is carried out through promoters, and its quality directly depends on the professionalism of the promotional staff.

Accurate
It can be implemented with minor modifications to the cashier interfaces and WMS systems, if they are integrated with CRM. After modifications, the cashier or assembler is shown a message about the attachment of a free sample to the order. There vp media email list are many targeting options:

Based on the client’s belonging to a specific segment of the client base or whether he has a specific status.



The amount of the check.

The presence of a specific SKU in the receipt, goods from a specific category, goods from a specific brand line, or simply goods of the brand.



Pros and cons of sampling
Promotions with free samples are among the top 10 favorite promotions of Russians, and 15% of respondents in the survey noted sampling as their favorite promotion. This is confirmed by the high conversion rate into subsequent purchase: it ranges from 37 to 61%, depending on the type of product.