What about the future?

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Konstantin Timokhin, head of the product group at Channel One, talked about how they earn money from advertising. An important factor is the embed video, which the TV channel easily gives to third-party resources. A considerable amount of traffic goes through this player in social networks.

The TV company is betting on mobile web, insertion into list of malaysia cell phone numbers broadcasting, smart-tv application and mobile applications. After insertion into broadcasting, the amount of inventory, audience loyalty and monetization of long-term viewers increased.

RTB is not for everyone
Sergey Korenkov, Gazprom Media Digital, spoke about big data and online video. Now the product formation is shifting towards the data operator. Thus, we find ourselves in the territory of programmatic. Programmatic is not the same as RTB. Now few online cinemas are ready to transfer everything to an auction without losses for the business - not all RTB models are suitable for video-on-demand suppliers.

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Sergey Korenkov
Gazprom Media Digital
"Demographics is the most demanded type of data. At the same time, data is already being actively utilized. It is also worth noting that private deals and programmatic direct are more suitable for VOD. I look at VIA as a buying metric, which is important, but only as an agreement between the seller and the buyer"

The freebie is over
Dmitry Karmanov, director of the transmedia department of STS-Media, reminded that the market has entered a stage of tough competition and the freebies are over. Now the media urgently needs to expand its client base - FMCG wants a female audience, and there is an imbalance on advertising platforms - one part of the audience is in excess, and the other - in shortage