Is the customer always right?

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For customer-facing employees and business owners, customer satisfaction is one of the most important considerations. Probably, most business owners and other concerned people often come across the phrase "the customer is always right". The idea behind this phrase is to instill a sense of quality customer support. Chances are, as a customer, you think this catchphrase applies to you.

The phrase "the customer austria b2b leads is always right" was first used in 1909 by Harry Gordon Selfridge, the founder of the "Selfridge" store. Its main purpose was to convince customers that they would receive better service. However, nowadays not everyone agrees with this idea.



There are different opinions on this matter. We also interpreted this expression in our article with a different way of thinking. "The customer may not always be right, but he is never wrong."


But if we say that the customer is right, what is needed to give him the right or what does the customer want to be satisfied? A quality product? Not only the product, but also the value and most importantly the service. Of course, this is not all, but these are the most important ones.

One of the main factors that make the company successful is building a solid bridge between the company's operating principle and customer expectations. That is, both the customer is satisfied and the company achieves its goal.