The business mandates behind the term – rethinking old operating models, delivering rich digital experiences, experimenting more, being more agile in your ability to respond to customers and rivals – aren’t going anywhere. For many companies, digital transformation is a matter of survival.
But many Digital Transformations fail . Various studies by academics, consultants and analysts indicate that the rate of Digital Transformation projects that do not achieve their original objectives ranges between 70% and 95%, with an average of 87.5%.
One of the lesser-known reasons why Digital Transformation journeys fail is that they are too big, too fast. Digital Transformation has a learning curve and it is highly recommended to learn to walk before you run.
To ensure success in your journey, an intentional 3-phase approach to Digital Transformation can help you start building muscles the right way. Digital Experience Platforms (DXPs) play a pivotal role in luxembourg business email list this approach that can save a tremendous amount of time and effort when implemented correctly. Here’s an overview of how this strategy works.
Building Digital Muscles
Base22's 3-phase approach to Digital Transformation
1. Build a foundation through modernization
Modernization builds the foundation. It is wise to start with modernization efforts that do not transform the business, but rather create the capacity and knowledge to succeed with more ambitious and complex projects later.
Modernization efforts begin with building a digital infrastructure by delivering modern user experiences that provide easy-to-use user journeys as well as simplified and digitized processes and functions.
Many companies have experienced a “grassroots” Digital Transformation where business functions like HR and Sales have acquired SaaS solutions (like Workday and Salesforce, respectively) to modernize and transform user experiences and processes. Without a holistic modernization strategy, the result is that users are now faced with disconnected user experiences due to the mix of legacy systems and SaaS solutions.
Modernization can be significantly accelerated by using a Digital Experience Platform (DXP) to deliver personalized user experiences and manage access to existing enterprise systems . A DXP can leverage existing enterprise and SaaS systems without requiring extensive modifications to those systems. For customers, this can include providing self-service touchpoints. For employees, this can mean automating processes and access to systems or providing an efficient self-service portal. For operations, it can mean creating supplier portals that provide visibility into demand planning, logistics, and delivery scheduling.
Modernization will make the organization digitally stronger and lay the foundation for more complex digital projects, and provide immediate gains to help fund future investments. Modernization is the tip of the spear .
