Vertical search engines are gaining ground

Arzina333 · Post by **Arzina333** » Wed Jan 08, 2025 3:45 am

2. Cookie legislation widely not complied with
Surprise, surprise, the cookie legislation that came into effect in June is not being complied with on a large scale. This is evident from a quick scan by the Opta carried out for the 25 largest websites in the Netherlands. Of these 25, only one complies with the legislation. In short, the law contains an information and a consent obligation. The visitor must be informed about the use of cookies and give explicit consent (opt-in) before cookies are placed on his hardware.

Recent research by ICTRecht in collaboration with WUA! confirms the picture from the quick scan of the Opta. Of 143 websites that were examined on August 2, only 3 were compliant with the law. This year, the Opta is focusing on automated checks. From January 1, the law will be strictly enforced and fines of up to €450,000 can be imposed for violations.

3. Tabbed sitelinks in Google
Google is experimenting in the US with a new way to present brand-related search results. It concerns the introduction of tabs on the search results page. Under each tab are multiple site links. This uae phone data allows the user to navigate more quickly to the page that is relevant to him. Part of the navigation that normally takes place within the website is shifted to the search engine. Pieter Versloot wrote an enlightening article about this development and how you as a site owner can respond to this on Frankwatching .

This year's National Search Engine Monitor shows that traditional search engines are losing ground to verticals, such as YouTube and Facebook, for specific searches. For example, music videos are searched for directly in YouTube, while Facebook and LinkedIn are gaining ground when it comes to information about people.

5. Chrome extends lead over IE
Chrome, Google's browser, is growing in use worldwide. Chrome now has more users than Internet Explorer. Firefox completes the top 3. In the Netherlands, Internet Explorer is still by far the most used browser with a market share of almost 44%.