When making decisions, it is interesting to put all types of digital ads on the table. Especially because digital advertising is a must for many brands. And, in fact, there are sectors that cannot be conceived outside the online environment. Therefore, they must use different types of digital ads to achieve their objectives.
Advertising has evolved into a new form of canada number screening communication. And there are literally thousands of ways for a business to send messages to its target audience. In other words, today's advertiser has a wide range of possibilities at their disposal.
And this is something that brands are starting to take advantage of. So much so, that it is estimated that in less than two years, investment in different types of digital advertising will surpass that of television .
But are you ready to live in a 100% digital environment? Do you know the possibilities available to you?
Types of digital ads 1.- Advertising on the Google Adwords search network
types of digital ads
Surely one of the types of digital ads that you know best are those on the Adwords search network. And it's no wonder. This platform is one of the most used by advertisers who need to drive traffic to their websites and thus increase conversions.
The format of this type of advertising is text-based. Therefore, everything will be in your hands and will depend on the choice of keywords and your ability to write the copies.
These types of digital ads consist of a 25-character headline, a URL, and two 35-character descriptive lines. But the best thing is that you can always take advantage of text ads with expanded texts. This way, you can make longer ads.
2.- Adwords display advertising
types of digital ads
The Google Adwords display network is a collection of web pages that includes specific spaces on Google itself such as Gmail, Blogger or YouTube along with many other web pages that can display your Adwords ads.
In addition to the usual text ads found in search campaigns, display network campaigns can show other ad formats such as images with photographs or graphics, rich media ads that feature animations, or video ads.
Therefore, these types of digital ads are ideal for brands that need to give visibility to their pieces, especially if they work with very specific targets.
In addition, smart display campaigns are one of AdWords' latest bets to help you generate more conversions . They are a simple and effective solution to manage display advertising campaigns , especially when dealing with complex variables that require a lot of time and work. A clear example of this type of campaign is the one in the image above.
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