Lucía López-Rúa is the new Marketing Director of Heineken Spain , which brings together brands such as Heineken , Cruzcampo, Amstel and El Águila, among others. In her new role, she joins the company's Management Committee and will report directly to its president, Guillaume Duverdier.
López-Rúa will replace Marta García Alonso , CMO of benin number screening Heineken Spain from 2015 until last March, when she was promoted to a global commercial position at Heineken headquarters in Amsterdam, where she was already between 2013 and 2015 serving as Global Marketing Manager.
A step forward in a company he joined in 2017
This appointment represents a step forward for Lucía López Rúa in her career at the company, which she joined more than 4 years ago, taking on brand management roles and where she has held other commercial and marketing positions.
From her new position as Marketing Director of Heineken Spain , she will manage the company's brand portfolio, including strategic brands such as Heineken , Cruzcampo , El Águila - for which the communication campaign "Taste your freedom" has recently been launched - as well as Amstel, Desperados and Ladrón de Manzanas.
"He will be responsible for promoting the solid commitment of Heineken Spain's brands"
In addition, Lucía López-Rúa will be responsible for "promoting the strong commitment to Heineken Spain's brands and innovation to continue surprising consumers whose needs and tastes adapt to a constantly changing context ," according to the company's statement announcing her appointment.
Lucía López Rúa has a degree in Business Management and Administration from CUNEF and has completed the Executive Programme for Women in Senior Management "Promociona" at ESADE and the Management Development Programme at the San Telmo Institute. Throughout her professional career, she has held various positions of responsibility in the area of Marketing in companies such as Heineken Spain, Unilever and Makro .
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