“Navidar”, Carrefour’s Christmas advert with Beatriz Faustino in the Marketing Department

[sakib30]

Carrefour wants this to be a Christmas for everyone. This is reflected in the slogan of its campaign for these holidays, developed in collaboration with Publicis Spain, which has been made known through a Christmas advert in which good deeds are the protagonists.

Using the wordplay of “Navidar” , Carrefour suggests that armenia number screening during these holidays we share our wishes so that the company, as promised in its advertisement, turns them into “food for everyone” .

In this regard, the brand has activated a landing page so that Carrefour customers can share their wishes. At the time of writing this article, the website reflects that more than 19,000 wishes have been sent, including some such as “ending the coronavirus”, spending Christmas with the family or “winning the Euromillions”.


However, the brand's commitment to solidarity is not only present at Christmas - although it takes on special importance at this time - but is also part of its CSR policy.
The involvement of Publicis Spain as a creative agency, Nurun as a digital consultancy, WYSIWYG as a digital agency and Prodigious as a producer, has given rise to a 360 project that was launched in the last week of November with the launch of a digital teaser phase through the landing page developed for this initiative and on December 9 with the broadcast of two television spots.