Facebook lead gen is one of Facebook's bets to help you generate potential customers by taking advantage of its huge community . In this way, any brand can create ads that are shown to a specific and segmented audience of Facebook users.
Don’t know how to do it? Antevenio Go! ’s whitepaper entitled “ Facebook lead gen: The 10 keys to increasing your sales ” is an initial guide that identifies the basic elements to take advantage of this Facebook advertising option.
With Facebook lead gen you will have the option to expand your user database, accessing a good number of leads potentially interested in receiving communications from your brand.
10 Keys to Using Facebook Lead Gen for Your Business
In order to do its job, Facebook leads gen starts with a traditional Facebook ad. Only in this case, when the lead clicks on the ad, they are not directed to any other page. Instead, a form is displayed that is the basis for user registration.
In this way, achieving an increase in leads is relatively simple since it mainly depends on whether the segmentation you carry out for the advertisement is adequate .
In order for your ad to fulfill its function, the Facebook platform itself provides you with a series of basic recommendations. Some of the elements that you should keep in mind before starting the campaign are:
Provide a link to your business's privacy policy.
Define a list of the information you need to obtain in your form.
Know the custom field identifier names for each question you want to ask.
What information do you want to include on the welcome screen?
The text, video or images of the ad. These must meet the same requirements as Facebook link ads.
Using Facebook lead gen will allow you to improve lead collection. These are 10 reasons why you should opt for this advertising format, which is the focus of the ebook “ Facebook lead gen: The 10 keys to increasing your sales ” by Antevenio Go!
1.- Registration is carried out on Facebook
One of the advantages of Facebook lead gen is that you venezuela number screening don't take users out of the environment in which they are browsing . In most cases, if you want to add a record to your database, it is necessary for them to go through a form that will be on a landing page generated ad hoc.
This is not the case with lead ads. The registration form appears once the visitor clicks on the ad. And much of the data is entered automatically, so users simply have to click the call to action button.
2.- Increase in the Conversion Rate
Since there is no jump in user navigation, Facebook lead ads usually obtain higher ratios in the much-desired conversion of brands .
If you add to this the fact that it is easy to fill out the form, the increase in leads is evident. In fact, some studies estimate this increase to be between 8 and 12% compared to traditional Facebook ads.
3.- Cost reduction
Regarding Facebook lead gen, if the segmentation is adequate, the more leads, the lower the costs . This is because when comparing the cost per lead of the standard Facebook Ads formats with the Lead Ads, the better user experience of the latter causes it to decrease.
The simplicity of lead capture does not prevent users who decide to fill out the form from being more interested in the specific offer. In this way, you do not lead a lead to a landing page where they will not end up converting. At that very moment, they will decide whether they are still interested in you or not.
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