Chris is all about inspiration with a not at all annoyingly over the top American flavor. A number of beautiful examples (Cardigan Jeans, Pictorial Websters ) make it clear to us that people do not buy a product, but a story. Not a service, but an idea. If we have passion for what we do and process this to the bone in what we make as craftsmen, then success will come naturally.
Of course, I could say now that the practice works differently and that the rest of the world is not called America, but I will not do that. I feel inspired and enthusiastic to get started in a nice artisanal way. Kudos to Mr. Shiflett!
Definitely one of the most interesting stories at this conference. Derek Featherstone gives his talk about ultimate responsiveness and tailored content. His message is crystal clear: content is not KING, context is not KING, but content in context is KING. His question is: “what defines context?” and his answer is: “time, location, proximity, device, state of mind, capabilities, activity and interests.” The moment you know these things about the user, you are the KING, because then you are able to create the ultimate user experience.
To top it all off, Derek also tells us what the ultimate user malaysia phone data experience is or should be. He mentions the example of the Inspire Conference website. This website should offer a different ranking of content at different times, because: what do visitors want to know before the conference takes place? And what do they want to know during the conference? And afterwards? Align your content and context with that, is his point.
But it can be even better, according to Derek. Your Gmail account should display your emails based on your mood , and an event could provide information based on your location. He lets himself go for a while in this beautiful-but-extreme-examples mode, but the story is clear: think very carefully about what information you provide the user.
Brad Frost: Death to Bullshit
A fun title and an even more fun argument. Brad Frost clearly has experience with cabaret and knows how to drag the entire audience along on a deep level in his brilliant story. And that without saying a single word in the first minute: on a large screen you see a number of counters running that indicate how much content is being blasted onto the internet worldwide in that one minute. After a minute of silence (and staring at the screen with open mouth), a number of frighteningly and unpronounceably large numbers appear on the screen.
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