Campaign negative keywords

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Use negative keyword lists
Negative keyword lists make it easier to manage negative keywords. Especially when managing large accounts, working with negative keyword lists is recommended. With this option it is possible to create a list of negative keywords once and link it to different campaigns. If you use this, you no longer have to manually add the same exclusions per campaign. The function is somewhat hidden and to date you cannot find these lists in AdWords Editor . You can find the negative keyword lists in the interface at the top left in your control panel in the library. Here you can click on the list of negative keywords.

Negative keywords


Then click on 'add new negative keyword list'.

Add new list
Add new negative keyword list

Here you give the list a name and fill in lithuania phone data the keywords on which you do not want to be found. Give your keyword list a clear name, so that you can immediately see what kind of keywords are in the list with a glance. Also make sure that you give the keywords a keyword type. Example: if you are active in the travel industry, but do not offer trips to all destinations, then you want to exclude these destinations from all relevant campaigns.

Exclude keywords from multiple campaigns
Exclude keywords from multiple campaigns

Of course, you can save, edit and delete your lists and you can add, delete words, etc. You can determine which campaigns you want to apply the exclusion lists to. You do this by saving your exclusion keywords and then clicking on the list again. You will then see your exclusion keywords with your campaigns below them. Select the campaigns to which your exclusion keyword list applies here.