In our last blog posts, we have been talking about different aspects that can be useful to improve our Email Marketing campaigns, how to adapt the automated ones to their seasonality , or different actions to optimize our automated ones with the objective that subscribers get to see the content that we want to show them.
Given this, in this post we are going to look at some techniques to stand out in the writing of Email Marketing content with the aim of making it ideal for our subscribers to interact with.
best writing techniques in email marketing
How important is good email writing?
Email writing is primarily the set of images and texts that are in the body of the message , that is, what our subscribers are going to see and read. Virtually all the objectives pursued by writing an email are related to the interaction of subscribers with the content that we offer them.
The first essential step to make sense of all this is to canada mobile phone number list write good subject lines. In our last post we gave you some tips to make these work properly.
Once we have managed to attract the attention of our subscribers with our subject lines, the next step is to show interesting content so that the users who receive it are interested in consuming the content they will find inside .
To achieve this, we present the best writing techniques in Email Marketing :
1. The PAS formula
– Problem . It is essential to ask yourself what problem your subscribers are facing . If we manage to make an impact with this objective from the start, we will get the attention of any user who has the problem you describe.
– Agitation . Once you have presented the problem, agitate it. Put your finger on the sore spot, directly impact its pains .
– Solution . Once you have done this correctly, all that remains is to provide readers with a way to solve the problems previously raised.
2. The 4P's of Email Marketing
– Promise . This involves getting the reader’s attention , normally done through the use of subject lines, since the promise is intended to get the recipient of the email to end up opening it.
– Image ( picture ). The promise must be developed through an image . That is, try to make the reader imagine themselves enjoying the benefit that your product or service provides.
– Evidence ( proof ). In this section, you have to demonstrate how we resolve the promise we offered at the beginning through technical information that supports it.
– Push . This point consists of giving readers the opportunity to get the product or service that you have been offering throughout the email through a CTA . This has to be original and in line with the email that we have designed.
