Search Engine Marketing Trends

[Arzina333]

Knowledge about search engine marketing is growing
Many advertisers built up more internal knowledge of search engine marketing in 2012, which is why various components are also being handled more in-house. The focus of many agencies is therefore increasingly shifting to the intersection of strategy, the approach across various channels and technology. In many cases, this development benefits all parties, when parties are well attuned to each other, complement each other in the right way and, above all, collaborate intensively.


A market that is dynamic and challenging naturally creates many opportunities for enterprising parties, who know how to respond to the right issues at the right time. In summary, we can conclude that 2012 was another good year for the market, in which many companies were able to realize a lot of growth again.

Companies with the right people, a data-driven culture and an jordan phone data entrepreneurial approach have generally been very successful. They are quick to act, understand what they are doing and are passionate about their profession. These companies in particular have the best cards in their pockets to stay ahead of the competition in 2013. The most important trends in search engine marketing for 2013 in a row.

1. Mobile continues to grow at a rapid pace
seo mobileAfter many years of numerous marketers stating that 'this will be the year of mobile', mobile has become an indispensable part of today's world. Web shops now generate billions of euros in turnover via mobile, with a significant portion coming from tablets. For your mobile strategy , it is therefore also important to distinguish between smartphones and tablets , because users from these devices often display different behavior on your website.

Better measure the effect of advertisements
For marketers, the challenge of better measuring the impact of advertisements is greater than ever, because users can no longer be tracked with a cookie on one device, but surf your website at different times via different devices.