Leads: what are they and how to manage them?

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You only need 4 minutes to understand what leads are and how to organize and manage yours!

Entrepreneurship has become a movement these days. And like every great movement, it has its own vocabulary! Regardless of whether you are a new entrepreneur or have been in the market for a long time, it is very important to know this “new language”. And, one of the most used words in it is lead .

The meaning


Leads are business opportunities. They are consumers who macedonia whatsapp number database have provided your business with information such as their name, telephone number and email address in exchange for content that is valuable to them.

With this, we can understand that a lead is someone who has already heard something about your business, is interested in it and wants to have access to more .

In the traditional sales funnel – this may vary in the New Funnel – the lead is positioned in the middle, that is, in the consideration stage .

Thinking about lead capture is a very necessary activity for business. This is because, as studies show, the customer has a journey . When you think about lead capture , you are continuing the journey in a more assertive way!

How to manage leads?
Having your sales team contact every lead is not the best option. It is therefore important to create awareness that your leads will remain in a nurturing process .