How to align your Marketing team and your Sales team to reach your leads?

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After years in the market, it is common for many companies to become comfortable with the results obtained in the past and not update themselves to the significant changes that have occurred in marketing processes.

In contact with several companies in Brazil, many of them only decide to worry about marketing when some of the following situations occur:

1. Financial problems;

2. Considerable increase in competition;

It goes without saying that both problems would have been solved proactively if there had been a genuine concern in working on marketing, understanding its relationship with the company's results.

But let's suppose that your company “hasn't done its homework” and finds itself in a difficult financial situation, or that it is suffering from aggressive competition and needs to turn things around quickly. What should you do? We can help you!

3 TIPS THAT WILL CHANGE THE GAME OF YOUR MARKETING:

a) Focus efforts on bottom-of-funnel channels. If you don't know exactly what bottom-of-funnel is, I suggest you read this related article , and this other one too !

Customers who are ready to buy have already gone through most of the consideration stages. So I suggest you ask yourself the following questions:

1. What channels do my ready-to-buy customers come from? Email, phone, visits to my establishment, or what exactly?

2. How can I optimize customer acquisition at this time, protecting myself from the competition?

3. Is there any other channel that I can invest in to speed up this process ? Tip: Google ADS works very well for this type of strategy.

b) Base activation: do you know that list of customers who have worked with you before and are now inactive? They have already had contact with your brand and have already had the experience that you provide. Unless something really bad has happened, it is very likely that this customer will be willing to listen to you and give you a second chance! To do this, use the following strategy:

1. Email or telephone contact with a targeted promotion, inviting lithuania whatsapp number database the customer to an experience and leaving open the possibility of receiving feedback to understand the reasons why they did not return.

2. Identify the criteria that customers responded to and actively work on churn , reducing the company's non-renewal rate.

If you don't have a client base, it's a tough time to build one when your finances are tight. Either way, you're going to have to get started, and if you don't start now, there may not be an opportunity like this in the future.

c) Marketing budget : this tip is a preventive action so that your company never leaves marketing in the background and starts working proactively on the channels.

Using these tips, you can turn your company’s marketing game around and improve its financial situation. Do you need help to boost your channels and really turn the game around? Our team is prepared and immersed in these topics! Contact us and learn more about our plans.