What social media objectives for your innovative business?

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Social Media Goal #1: Gain Notoriety
Social networks are great opportunities to promote your innovative offering .

Visibility on social networks is exponential: you build a community that shares your content and it quickly becomes visible to hundreds and then thousands of users. We're talking about virality!

How to track the evolution of your notoriety on social networks?
You have several performance indicators at your disposal to monitor to verify that your actions will allow you to achieve this objective:

▸ The number of fans/subscribers to your social networks
You have to be careful here: quality trumps quantity. However, you might naturally think that the more subscribers you gain, the more notoriety you gain.

▸ The number of mentions of your social networks
A mention is when a user shares a post by tagging your account on the nigeria email list social network in question. Here again, the more your innovative company is mentioned, the more notoriety it gains.

▸ The number of views on your publications
The reach of your posts is a key indicator on social networks. The idea here is mainly to identify your most successful posts to repeat the feat!

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Social Media Goal #2: Improve your engagement rate
Having fans and followers on social media is a great start. But if they don't engage with your posts, it will ultimately be of no interest to your innovative business.

Improving your social media engagement rate is arguably the most important goal to achieve. The higher your engagement rate, the better qualified your social media community is.

How to measure your engagement rate on social networks?
Here are the indicators to follow to measure the achievement of your engagement objective on social networks:

▸ The number of likes, comments and shares
This is probably the easiest metric to track. The more likes, shares, and comments you get on your posts, the more engaged your community will be.

▸ The number of clicks
Very often, you will use social media to encourage your fans/followers to take a specific action that will start with a click. The number of clicks is therefore a great way to measure your engagement rate.

▸ The number of visits to your website
Social media is also a good way to attract visitors to your website.

When someone visits your website from social media, it's because they've seen one of your posts and want to know more. Isn't that a great sign of engagement?

Social Media Goal #3: Generate more qualified leads
Let's be honest: if you're using social media, it's to grow your business .

To do this, you need to win new customers for your innovative business. And to win customers, it is essential to generate qualified leads whose problems can be solved by your innovative offer.

How to measure the progress of this objective on social networks?
▸ The conversion rate
This is almost the only metric to track to measure your lead generation performance.

To generate leads on the internet , you must convince Internet users to give you their contact details in exchange for an offer of premium content, a subscription to your newsletter or participation in a competition.

To track your conversion rate, simply take the number of actions taken and divide it by the number of views on your social media posts.