Crunching the numbers: What numbers do influencers need to get brands to notice them?

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Influencers have become an absolutely essential piece in the advertising puzzle for advertisers, who, by relying on the overwhelming influence that exudes from every pore of the creators, hope to be infected by their credibility and authenticity in order to better connect with the consumer .

The universe of the “creator economy” is vast and it is home to latvia phone number data influencers of all sizes, many of whom escape the (necessarily fallible) radar of brands. So what figures do creators need to have for brands to agree to take notice of them? A recent study by Sprout Social and Glewee takes the trouble to answer this question (whose answer varies, of course, depending on the social network where the creators operate).

If we look at TikTok , for example , brands expect influencers to have at least 30,000 followers before they are willing to collaborate with them . This is a reasonable figure considering that TikTok has the highest proportion of micro-influencers (between 10,000 and 50,000 followers) and medium-sized influencers (between 50,000 and 100,000 followers).