How to develop good email marketing?

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Email marketing should not be a secondary tool in a digital marketing strategy. Although messaging apps often take the place of email these days and many people think that this form of communication is falling into disuse, the truth is that there are more than two billion email users in the world, especially in the corporate environment. Therefore, email is still very powerful and can be an important part of your company's digital marketing strategy.

How to do email marketing?
To create an email marketing strategy, you first need to have a mailing list, an updated contact list and, preferably, with complete information about the contact: name, gender, age, address, etc. A mailing list with detailed information is the first step to working on content personalization. Important tip: don't buy mailing lists, build your own with people's consent.

Content personalization
Based on the information from these contacts, personalize italy whatsapp number database the content according to the target audience. For example, a hotel's email marketing may have very different messages. For a younger audience, selling a vacation package with friends may be more successful than selling a family vacation, which may be targeted at an older audience. For a corporate mailing, however, photos of the convention center are more attractive and can be an option for conferences and training sessions.

Short and simple content
Email marketing should have short, direct text and preferably an image that summarizes the entire message. In the case of a hotel, a family by the pool already conveys 90% of the information. The content must be light and load quickly so that the user does not give up reading the email.

Answers
“No reply” emails are a terrible option when you’re trying to sell something or build a closer relationship with a customer. Ideally, the user should press “reply” and have their response sent to customer service quickly and easily.

Metrics
After launching an email marketing campaign, evaluate all the metrics, including the open rate, unsubscribe rate, response rate, and which audience had the most reaction. If most of the responses came from a younger audience, how about adapting it to engage older people? The responses should also be studied to identify any flaws. Marketing thought the price was clearly visible, but most of the responses were asking about the price, so the structure of the email can be reevaluated.

Types of email marketing
Email marketing can disclose different types of information:

Courses, events, lectures;
Newsletter with specific information about politics, economy, culture, etc.;
Sales of products or services, as well as promotional announcements. On Black Friday, for example, email marketing can already anticipate upcoming offers so that the customer can plan ahead;
Alerts for a blog update or a new video on the company's YouTube channel;
Recover an abandoned cart in an e-commerce store. The customer saw a product and gave up on the purchase. An email reminding them about the product can make them buy it.