5 steps to properly reference your website for voice search

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tonmoypramanik
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Joined: Mon Dec 02, 2024 10:17 am

5 steps to properly reference your website for voice search

Post by tonmoypramanik »

Step #1 – Optimize your SEO for featured snippets
More than 40% of responses to a voice search come from a featured snippet.

The featured snippet, also called “position 0”, is the box that is placed at the very top of the results page of a Google search.

Since it is placed even before the first result, this is why we speak of position zero.

An example of a featured snippet or “result 0” on Google
An example of a featured snippet or “result 0” on Google
There are 3 main formats in position 0: plain text, list or table.

Follow good SEO practices
There is no official way to force Google to put one of your content in position zero. But by studying the results, it is possible to deduce factors that favor its consideration.

For part of your content to appear in featured snippets, you must first respect good SEO practices.

It is proven that in the same way as for “traditional” SEO, sites which have a strong domain authority tend to position themselves better in voice search results.

Then, we know that about 75% of voice search results are taken from the first 3 results of that same search on desktop.

It has also been calculated by Backlinko that the pages from which the voice responses jamaica email list come contain an average of 2,312 words. This is once again very consistent with general SEO recommendations!

In short, the higher you rank on desktop and mobile, the more chance you will have of positioning yourself on a voice response!

To go further: How to properly reference your website?
Make your pages scannable and airy
Both for Google and for the reader – or listener in our case.

The reader never reads a content in its entirety, even when it is the best in the world. Right?

Making it scannable is a good way to convey the information you want.

Besides that, Google loves structured content.

Google scans the web with small robots to offer you relevant results during your searches.

How does Google work?
How does Google work?
But these robots have limited resources and therefore they favor the best structured content.

Especially for position 0.

reference your website in position 0 on Google
Another example of a featured snippet, this time in list form.
You see here, Google references in position 0 a page that presents numbered bullet points.

To make your content scannable and therefore reference your website well while guaranteeing you a chance of squatting the featured snippet, use bullet points and Hn titles to correctly structure your content.

Position 0 always provides concise and clear results.

That makes sense.

When you ask Siri or Google Home a question, you don't expect an answer that takes 45 minutes.

So, keep it short.

Short paragraphs, short lists, and short tables.

But be careful! The subtlety here is that all these short contents must be found within a complete content, which deals with the theme in detail!

Step #2 – Create a FAQ type page
This is a continuation of what we have just seen.

Voice search is all about people asking questions.

The questions are asked in a spoken manner, naturally.

So the best way to rank your website for voice search is to create a “Frequently Asked Questions” page.

How to create an effective FAQ page for SEO?
Formulate questions in spoken language.
Please be concise in your answers (no more than 50 words).
Be generous, 2000/2500 words in your page.
Step #3 – Optimize the loading speed of your website
When we perform a voice search, it is generally because we are in a hurry and want to quickly obtain an answer to our question.

We also know that the vast majority of voice searches are done on mobile devices.

The key to ranking your website well is therefore speed. The faster your site is on mobile, the more likely it is to return answers to voice searches.

How to measure the loading speed of your website?

You can use a tool like GTmetrix or even Google analytics tools .

These two tools will give you tips on how to speed up the loading speed of your website based on the data analyzed.

To go further: How to improve the loading speed of your website?
Step #4 – Secure your website
Security is essential for Google.

The quality of your website's SEO depends on it.

Security should also be important to you, your prospects and your customers.

To secure your website, you must install an SSL certificate in order to offer HTTPS browsing.

To acquire an SSL certificate, you can contact your host.

Until a few years ago, this certificate was not essential if you did not offer online payment or a private area on your website.

Now voice search is coming to your home and security is vital.

70% of the results presented in a voice search are in HTTPS.

And as Google increasingly penalizes sites that are not in HTTPS, naturally, we will tend towards 100%.

Step #5 – Create (and complete) your Google My Business account
Geolocation is an important element in voice search.

If you're searching for a product, service or business, you want to get the closest results.

Therefore, it is essential that your website is optimized for local SEO .

Local SEO for your website involves creating and maintaining your Google My Business account .

By creating your Google My Business account, you will create a listing that will appear in Google when someone types your name into the search engine.

In this form, you enter your location and link your website. You will be asked to validate by phone or mail.

This will validate your location and improve your SEO in local voice search.

Don’t neglect your presence on other local directory tools either. Indeed, not all voice assistants rely on the same data sources to prioritize responses to voice searches.

Google and Android obviously favor data from the Google Local Pack (which includes Google My Business and Google Maps).
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