To answer these questions clearly and strategically, we selected the best classes from the Political Marketing Guide in which professor Marcelo Vitorino details the actions in different scenarios.
Here you can also access the direct link to the class.
Shall we begin?
Follow this trail in the Political Marketing Guide
1) Like doesn't drink coffee?
In the Communication Planning for Mantado course, we address denmark phone number database the transmedia logic in political communication as a unique communication strategy that understands the diversity of characteristics of each media and works on the content according to each one.
This point is fundamental in planning and is part of the understanding that politics is made up of people and likes don't drink coffee.
Understand these strategies in this class.
2) Do the executive and legislative branches operate with different contents?
Beware of those who believe that all issues should be addressed by all politicians.
If you are in office or are a pre-candidate, be clear about the space you occupy and publish appropriate content about: your image, acts of office, positions and personal life.
The how-to is well detailed in this class.
3) How to use storytelling techniques in politics?
The use of storytelling in the creation of content is the formula for success in entertainment and has been increasingly used in the production of political content.
Understand how this technique works at each stage of communication in this class.
4) What and where to publish?
At this point it should be clear that we only produce and publish content related to the objectives of the mandate and the politician, correct? (If this is not clear, go back to item 1?)
Along these lines, we will invest in topics and channels of interest to voters.
The classes and research materials on the profile of the connected voter answer these questions in depth.
In this link you will find the class and also the materials available for download.
What are the topics and frequency of publication?
How can I use the tools available on the web to structure the content to be worked on throughout the campaign period? What is the best way to distribute the content according to demand?
Another common question for those who work with content production is: what is the appropriate number of topics to be produced?
Calm!
You will find the answer in this set of quick classes, as well as spreadsheets and essential tools for organizing your work.
Content Planning (part 1)
Content Planning (part 2)
Content Guidelines (part 1)
Content Guidelines (part 2)
Now, with all this knowledge, you can think about boosting your publications and making every penny invested worthwhile
.