Valentine's Day: Increase your online store's conversions with these tips

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The most anticipated day of the year for lovers is coming and you can't let this date slip away! Flowers, new looks, chocolates, there are countless gift possibilities on the most romantic day of all. Each year, sales volume on Valentine's Day grows significantly, contributing to an increase in companies' conversion rates. Do you want to miss out?

Even if you're not a fan of this day, I believe you'll be very happy to know that, according to Ebit|Nielsen, in 2018 e-commerces earned R$1.77 billion with this event! More excited now?

For this reason, you must ensure that your sales strategies are well defined so that nothing goes wrong. With this in mind, the Guru brings you relevant tips so that you can celebrate this date like a true lover (and with a lot of money in your pocket).

Tip #1 Personalized look for Valentine's Day
Like any romantic planning this day, you should also invest some time preparing the presentation of your website and social media pages.

This will make the visitor feel part of the occasion and will chile phone number database be more enthusiastic when choosing a gift. Another important tip is to offer discounts or special gifts to those who register on your website, further encouraging purchases.

Some examples of websites that have opted for visuals for this Valentine's Day:

Valentine's Day website advertising

Valentine's Day website advertising 3

Valentine's Day website advertising 3

Tip #2 The right ad, in the right place!
What's the point of having a website ready to welcome the most passionate people if you don't advertise it in the right place?

valentine's day marketing

A study by Social Miner reveals that, on Valentine's Day 2018, visitors arrived at websites through Google search results, both in non-sponsored searches and through paid ads.

Therefore, it is important to structure your marketing strategy taking into account the main origin of buyers so that you do not invest in unnecessary efforts that end up not converting.

Tip #3 Bet on a single-product strategy
In a survey of purchase intentions for Valentine's Day 2019, carried out by Social Miner and Opinion Box, 69.7% of people revealed that they plan to buy only one product.

This number is quite significant, so you shouldn't ignore it. It's not worth offering a wide variety of products, which could confuse the buyer even more and make them look on your competitor's website and lose the sale to them, when you can offer a single product or product kits and focus your sales strategy on that.

To do this, you can create a landing page for the gift options you want to sell, which can be your best-selling/most sought-after product, and create campaigns focused on it. In the article about the single-product model that we published on our blog, we explain how this strategy can help you significantly increase your sales. Check it out!

Don't fall behind the competition
Special dates, such as Valentine's Day, require marketing teams to be prepared to welcome the most passionate visitors and make their experience the best possible.

It is important to have good insights into the profile of buyers on this day and to be on their level, as this will be decisive when the visitor chooses your product or not.

What about you? Have you already created your strategy for this Valentine's Day?