Publish the campaign: design

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If it exists, research how recently it was done. If it was just in the past year and you plan on pitching the same journalists, you might want to choose another idea. It’s unlikely that the journalist will want to cover it again. Rule #4: Rank your campaigns Once you’ve brainstormed multiple ideas for digital PR campaigns that you want to move forward with, it can also be helpful to rank them. Not all campaigns will be created equal, and some might be naturally stronger than others.


We find it helpful to give each campaign a 1-5 rating across five different criteria: panama business email list Backlink potential: How likely is this to produce backlinks? Outreach diversity: How many different publications would be interested in covering this? Outreach angles: How likely is it that we can find multiple different angles to pitch this from? Subject topicality: How relevant is this campaign in today’s news cycle? Audience size: How large is the size of the audience for our target publications You can see an example of how we rate each content campaign below: Table showing backlink potential, diverse outreach, outreach angles, subject topicality and audience size for digital PR campaigns.


2. & blog phase Now comes the exciting part! You get to transform your campaign from a bunch of raw data in a spreadsheet to beautifully designed graphics that live on a page of your site. The campaign should be added as a blog post to your site and consist of two components: Custom graphics that highlight your data insights Copy that provides more detail about the research and findings We generally recommend creating 4-6 unique graphics for your most interesting data points.