10:20am – Stream 2 – Whatever You

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So what is thought leadership? What isn’t it? And how does it affect search rankings? This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.


10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns Shannon croatia business email list McGuirk, Head of PR & Content, Aira In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.


Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google Robin Lord, Consultant, Distilled How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. 11:15am – Stream 1 – How to Build a Global Brand Without a Global Budget Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd.