How does Google Consent Mode v2 work?

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Understanding the basic mechanism of Google Consent Mode v2 is essential to take full advantage of its potential. This article offers a detailed guide on how to implement and configure this tool, ensuring that your site not only complies with regulations, but also improves its overall performance.

The main function of Google Consent Mode v2 is to manage Google tags based on user consent. Using the gtag() function, Google can receive consent information and activate tags only if consent has been given. This system constantly adapts to user consent preferences, improving the reliability of the data collected.

When you enable Google Consent Mode v2, Google overseas chinese in europe data knows your privacy choices and your tags behave differently to reflect those choices. It is essential to use a consent management platform , especially when working with EU users, to obtain cookie consent and manage preferences.

The following two subsections, “Google Tag Manager Integration” and “Consent Parameters,” will explore how to configure and manage these aspects in detail.

Google Tag Manager Integration
Google Tag Manager (GTM) is a key tool for implementing Google Consent Mode v2, making it easier to manage consents and align tags with new regulations. In GTM, the consents required for each tag can be set in the “Advanced Settings” section.

To verify that consent is working, it is important to check the events and look for the 'consent' event. If some non-Google tags do not receive the necessary consent, their operation will be automatically blocked by GTM.