SmartBid Dimensions enables advertisers to combine contextual data

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SmartBid Dimensions , Taboola is launching a new solution that studies all the specific factors for each campaign and makes it possible to automate the entire bid optimization process for advertisers.

At the same time, SmartBid Dimensions enables advertisers to combine contextual data , such as demographic data, with data such as readership data from Taboola's 500 million daily active japan telephone number data users and 30 billion annual clicks, which were previously inaccessible to advertisers, thereby connecting content with users and their interests.

“It’s so important,” says Adam Singolda, CEO and Founder of Taboola, “ to help advertisers achieve success because it’s directly related to publishers being successful and it’s what enables the open web to thrive. SmartBid is one of the most sophisticated AI technologies in the world, now providing advertisers with an autonomous, autopilot-like experience where a machine drives itself with just one hand on the wheel.”

“From a data perspective,” Singolda continues, “ what makes Taboola unique is that we rely on a curiosity graph that helps us interpret what users do when they finish reading an article. This data shows a much more authentic version of consumers’ interests than what they tell us about themselves on social media. And this helps SmartBid make accurate predictions and from now on allows our advertisers to go beyond human capabilities to achieve better results, in a hands-free mode. I am very proud of our algorithm teams, who work hard to make our advertisers, publishers and the open web in general successful.