34% of Spaniards buy second-hand products online

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Kantar Insights has conducted the study « E-commerce On » where it collects data from 19 markets. In Spain, 34% of online consumers have bought a second-hand product through this channel. The main categories are: games, women's fashion and household items.

According to the study, Asia leads the way in online second-hand shopping, with Vietnam leading with 62%. Korea, Canada and the US are behind other countries with 1 in 5 buyers.

In our country, online shopping is led list of a complete list of unit cell phone numbers by the youngest (more than 40% of those under 34 have bought a second-hand item online).

Online shoppers chart by age group
Cristina Pérez , Director of Commerce at Kantar Insights , comments: “While there is an open front that speaks of the high environmental footprint of shipments associated with online shopping, there is a second side and it is the opportunities offered by these types of platforms in terms of the circular economy that are being so well received by Spanish consumers.”

People over 45 also buy items online
The online world is often considered to be the territory of the young, but this study shows that this is not true. In the United States , 64% of online shoppers are over 45 years old. On the other hand, in Saudi Arabia , 64% are under 35.

In Spain, 1 in 2 online shoppers are over 45 years old, with large variations by category. The groups with the lowest incidence of online shopping in our country are those at the extremes (under 25 and over 65 with 7% and 6% respectively).