Search found 20 matches

by akiyaaa
Mon Dec 23, 2024 6:05 am
Forum: Korea Data
Topic: Tom Ryan headshot
Replies: 0
Views: 17

Tom Ryan headshot

Get in touch
I wrote this blog because cookie consent is fiddly and can get quite complicated. Hopefully, it helps but if it just muddies the water more, please do reach out.

A short project with us to get this fixed is a one-time deal and you don’t need to worry about cookie compliance with MCAE ...
by akiyaaa
Mon Dec 23, 2024 6:05 am
Forum: Korea Data
Topic: Prepare your policies and notices
Replies: 0
Views: 16

Prepare your policies and notices

Some tools are intuitive enough to update your privacy policy for you as and when you add or amend scripts that reference cookies. In any case, it’s important to be aware that any changes to cookies being placed on users’ browsers, you will need to update your policies and notices to reflect this ...
by akiyaaa
Mon Dec 23, 2024 6:04 am
Forum: Korea Data
Topic: Managing Marketing Cloud Cookie Consent
Replies: 0
Views: 17

Managing Marketing Cloud Cookie Consent

In case you aren’t aware, cookie consent is mandatory in most countries and applies to any business that processes the personal data of its website visitors. This is why you see a pop-up on nearly every website you visit for the first time. It’s a necessary step in complying with GDPR (General Data ...
by akiyaaa
Mon Dec 23, 2024 6:04 am
Forum: Korea Data
Topic: A. My role as a Sales Executive involves
Replies: 0
Views: 15

A. My role as a Sales Executive involves

meeting prospective clients and current clients, then scoping requirements for how we can bring in our Consultants to elevate their Salesforce ecosystem. Following this, I send contracts and get deals over the line as won Opportunities.

Q. What advice would you give those interested in a Salesforce ...
by akiyaaa
Mon Dec 23, 2024 6:04 am
Forum: Korea Data
Topic: There are a handful of reasons for this:
Replies: 0
Views: 13

There are a handful of reasons for this:

Marketing AI is the product name for all of the AI features accessible for customers of Marketing Cloud Engagement, Account Engagement, and Marketing Cloud Growth. Marketing GPT refers to the generative AI tools, specifically.

Still with me? Phew.

Now, there are a bunch of capabilities and ...
by akiyaaa
Mon Dec 23, 2024 6:03 am
Forum: Korea Data
Topic: Want a hand implementing Marketing Cloud Growth? Send us a message.
Replies: 0
Views: 13

Want a hand implementing Marketing Cloud Growth? Send us a message.

Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A ...
by akiyaaa
Mon Dec 23, 2024 6:03 am
Forum: Korea Data
Topic: How to integrate MCAE with a cookie consent tool
Replies: 0
Views: 16

How to integrate MCAE with a cookie consent tool

1. Understand the lay of the land
The first step is to understand how your cookie consent tool will work and what tool you use to manage scripts.

It’s common for companies to use Google Tag Manager and if this applies to you, it will be important to read the technical documentation on how to ...
by akiyaaa
Mon Dec 23, 2024 6:03 am
Forum: Korea Data
Topic: Why integrate MCAE with a cookie consent tool?
Replies: 0
Views: 18

Why integrate MCAE with a cookie consent tool?

1. Compliance
As mentioned earlier, there are regulations to think about when it comes to using cookies. Time to bring out the acronyms!

The PECR (Privacy and Electronic Communications Regulations) and the GDPR (General Data Protection Regulation)
I am paraphrasing here, but the gist is to tell ...
by akiyaaa
Mon Dec 23, 2024 6:03 am
Forum: Korea Data
Topic: How Does Marketing Cloud Use AI for Better Personalisation?
Replies: 0
Views: 12

How Does Marketing Cloud Use AI for Better Personalisation?

Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.


Chris Thompson
Chris Thompson

4 mins


3D ...
by akiyaaa
Mon Dec 23, 2024 6:02 am
Forum: Korea Data
Topic: That all depends on where you’re at, currently.
Replies: 0
Views: 14

That all depends on where you’re at, currently.

What’s next?
Breaking into the Salesforce industry requires you to at least be familiar with the software and its features. You can sign up for beginner’s courses across most Salesforce tools and there are plenty online! Take a look at this Salesforce Admin Online Training, for example ...