In case you aren’t aware, cookie consent is mandatory in most countries and applies to any business that processes the personal data of its website visitors. This is why you see a pop-up on nearly every website you visit for the first time. It’s a necessary step in complying with GDPR (General Data Protection Regulation).
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Tom Ryan
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Why integrate MCAE with a cookie consent tool?
How to integrate MCAE with a cookie consent tool
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What is cookie consent?
Put simply, a company must have the end-user's explicit consent to place different types of cookies on a user’s browser. Cookies are small text files that help identify your device, meaning a company can track when and how you interact with their site.
Rather than asking for permission for each individual tool used car owner databasewithin a site, they are typically grouped into sections such as:
Strictly Necessary Cookies - These are the ones that are needed for the website to run.
Performance Cookies - Typically used to measure visits and sources with the aim of improving the website.
Functional Cookies - These ones are related to website personalisation and other enhanced functionality on the site.
Targeting Cookies - Think conversion tracking, targeted ads, UTM parameters, Account Engagement (Pardot), or any other marketing automation platform.
Marketing Cloud Account Engagement (MCAE or Pardot for short) is probably one of many tools you use that places a cookie on someone's browser. If this is the case, you would typically use a cookie consent platform to manage all of your consent.
There are quite a lot of different cookie consent platforms but these are a handful of the most popular ones:
OneTrust
CookieBot
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