Performance, marketing and advertising agency: what are the differences and how to choose?
Posted: Tue Dec 24, 2024 9:26 am
Marketing is a crucial area for the success of any company, as the contemporary business environment is increasingly globalized and digital. Therefore, choosing the agency that will represent your corporate communications is a crucial step towards achieving results. There are three main types to consider: marketing agency, performance agency and advertising agency.
This depends on a clear understanding of your business goals and the characteristics of each type of agency.
Whether you are a marketing agency for a holistic approach, an advertising agency for creative campaigns, or a performance marketing agency for measurable results, this definition will be crucial to reaching new levels of success and efficiency in your marketing strategies.
Techd can help you with this. Follow along and explore the world of marketing with us!
How a Marketing Agency Works
Marketing agencies offer a wide range of services, from band database creating strategies to executing integrated campaigns. These agencies focus on building, promoting, and strengthening a brand, which involves content creation, digital marketing , SEO , social media management, and more.
The objective is to create a cohesive brand presence, increase its visibility and win over the target audience, in order to maintain a loyal relationship.
Among the main attributions of a marketing agency we can mention:
Development of marketing strategies;
Content marketing;
SEO and SEM (search engine marketing);
Social media management;
Email marketing campaigns and more.
This is a great option if your business needs a comprehensive approach that encompasses multiple areas of digital and traditional marketing. They are also ideal for companies that are building or strengthening their brand identity and need ongoing support on multiple fronts.
How a Performance Agency Works
Performance agencies are results- and metrics -driven . They specialize in paid advertising campaigns such as Google Ads , Meta Ads, remarketing, and other paid media channels.
The key metric for these agencies is return on ad spend (ROAS). They use data and analytics to constantly optimize campaigns and ensure that every dollar invested generates tangible results.
Its focus is on achieving specific, measurable goals, such as increasing sales, generating leads, and maximizing other KPIs.
Your duties may involve:
Campaign analysis and optimization;
Detailed performance reports;
PPC (Pay-Per-Click) campaigns.
They are ideal for companies focused on quick and measurable results, such as e-commerces and startups, for example.
How an Advertising Agency Works
Advertising agencies specialize in creating advertising campaigns that capture the attention of target audiences through creative, innovative and persuasive ads. They work in traditional media (TV, radio, print) and digital media, focusing on increasing brand awareness.
They are ideal for major product launches, multi-channel outreach, media planning and buying, branding campaigns , and more.
Techd is a 360° agency that can help your company with all its marketing needs.
We have been in the market for 12 years and are recognized for the results we have achieved in different companies, from large industries to expanding businesses.
This depends on a clear understanding of your business goals and the characteristics of each type of agency.
Whether you are a marketing agency for a holistic approach, an advertising agency for creative campaigns, or a performance marketing agency for measurable results, this definition will be crucial to reaching new levels of success and efficiency in your marketing strategies.
Techd can help you with this. Follow along and explore the world of marketing with us!
How a Marketing Agency Works
Marketing agencies offer a wide range of services, from band database creating strategies to executing integrated campaigns. These agencies focus on building, promoting, and strengthening a brand, which involves content creation, digital marketing , SEO , social media management, and more.
The objective is to create a cohesive brand presence, increase its visibility and win over the target audience, in order to maintain a loyal relationship.
Among the main attributions of a marketing agency we can mention:
Development of marketing strategies;
Content marketing;
SEO and SEM (search engine marketing);
Social media management;
Email marketing campaigns and more.
This is a great option if your business needs a comprehensive approach that encompasses multiple areas of digital and traditional marketing. They are also ideal for companies that are building or strengthening their brand identity and need ongoing support on multiple fronts.
How a Performance Agency Works
Performance agencies are results- and metrics -driven . They specialize in paid advertising campaigns such as Google Ads , Meta Ads, remarketing, and other paid media channels.
The key metric for these agencies is return on ad spend (ROAS). They use data and analytics to constantly optimize campaigns and ensure that every dollar invested generates tangible results.
Its focus is on achieving specific, measurable goals, such as increasing sales, generating leads, and maximizing other KPIs.
Your duties may involve:
Campaign analysis and optimization;
Detailed performance reports;
PPC (Pay-Per-Click) campaigns.
They are ideal for companies focused on quick and measurable results, such as e-commerces and startups, for example.
How an Advertising Agency Works
Advertising agencies specialize in creating advertising campaigns that capture the attention of target audiences through creative, innovative and persuasive ads. They work in traditional media (TV, radio, print) and digital media, focusing on increasing brand awareness.
They are ideal for major product launches, multi-channel outreach, media planning and buying, branding campaigns , and more.
Techd is a 360° agency that can help your company with all its marketing needs.
We have been in the market for 12 years and are recognized for the results we have achieved in different companies, from large industries to expanding businesses.