9 practical hacks to use pop-ups and capture more emails
Posted: Tue Dec 24, 2024 8:33 am
Capturing emails can be harder than it seems.
Because, first of all, you have to understand that email is a currency.
If you don't give the user any reward, they won't give you their email out of pure goodwill.
That's where ebooks, audiobooks, infographics, podcasts and any other content come in.
In addition to increasing your authority, they also business owner database serve as a bargaining chip when purchasing an email.
However, the result is often unsatisfactory. That's where other tools like pop-ups come in, which help with this conversion and bring great results.
It is with this wonderful tool in mind that today I bring you 9 Practical Hacks to use Pop-Ups and capture more emails for your list!
Let's go?
1- Target the Right Users
Let's say your website is about different topics and you sell products to different audiences.
When creating a copy you will not address the same topic with everyone.
This is because the language, taste and way you present yourself changes from audience to audience.
This also happens with pop-ups.
You should avoid showing the same popup to every website visitor. Everyone is different and your popups should be too.
Furthermore, when collecting emails, if they are already segmented, you can enhance your launch tactics and obtain even more satisfactory results!
2- Use Images
You may not know it, but around 90% of first impressions on websites are related to design.
This is because humans respond better to images and video than text.
That said, if you haven't been getting good results in your tests, try putting some media in it, be it images or videos.
Read also: Permission Marketing
You will definitely notice the difference!
3- Maximize Your Success
You invest time, money, capture the lead and as soon as they click “I want to download the ebook” they go to a thank you page…
But what do you put on that page?
Most people don't pay attention to this part and simply write a short thank you.
It turns out you can maximize your success even further at this step!
You can share links, videos or even provide other content.
This way, in addition to keeping the user on your page, you will add even more value to your brand.
Take the test!
4- Test your Campaigns
Marketers, growth hackers, and advertisers know the importance of testing their efforts.
And when we talk about Email Capture and Pop-Ups it is no different.
You MUST perform tests!
These tests can vary between designs, copy and even questions on the form.
See which option brought you the most conversions and improve it!
5- Customize for Mobile Users
Most users access the internet through mobile devices. If you didn't know this until now, it's high time you did.
Knowing this feature, it is extremely important that you optimize your website to be displayed on any device.
This also happens with pop-ups.
I've seen cases of a pop-up aimed at computers and when the user would access the site via a cell phone, the pop-up would take up the entire screen and interfere with reading the content.
You don't want this!
6- Write a Good Copy
We talk a lot about copywriting here. Only then will you understand the importance of having good written content.
If most users are attracted to images at first glance, it is in the copy that they are convinced that what is being offered is essential to them!
Read also: 5 Phases of the Customer Lifecycle: How to Apply the Marketing Strategy in 6 Steps
Don't know how to write a quality copy or want to improve your techniques? Don't worry, we have 2 contents that can help you:
Copywriting for Emails
Copywriting in LPS
7- Arouse Curiosity with Teasers
The teaser, in this case, is not the one before the movie trailers.
It's a small bar that appears at the bottom of the screen when your pop-up hasn't been triggered yet or after it's been closed.
It is an effective tool to stimulate curiosity as visitors browse your site and attract them to your offering.
On mobile, the pop-up is only triggered when visitors click on the teaser, ensuring an easy and user-friendly experience.
8- Limit Input Fields
Put yourself in the user's shoes.
Imagine that you are reading a very complete sales content and end up being interested in the free ebook and decide to give your email in exchange.
It turns out that the Pop-up is asking for more than 10 pieces of information about you.
Your disinterest is over…
The more things you give the user to do, the lower your conversion rate will be.
This is because we live in a time where everything must happen quickly. And if downloading an ebook from your website is more work than going to Google and searching for similar content… then you will fail.
Try to limit the input fields. You can target an audience with just 2 or 3 questions. That is more than enough.
9- Offer an Initiative
There’s no point in putting up a pop-up asking for your name and email if you’re not going to give anything in return.
This is why you should give the user an incentive.
Also Read: Traffic Manager Salary: A Complete Overview of the Profession
This can be done in a number of ways.
Many prefer to create exclusive content such as ebooks and infographics.
But if you go to any clothing website, you will see that the pop-ups act differently, offering a 20% discount coupon if you enter your email.
Therefore, analyze your business and choose the best option.
Because, first of all, you have to understand that email is a currency.
If you don't give the user any reward, they won't give you their email out of pure goodwill.
That's where ebooks, audiobooks, infographics, podcasts and any other content come in.
In addition to increasing your authority, they also business owner database serve as a bargaining chip when purchasing an email.
However, the result is often unsatisfactory. That's where other tools like pop-ups come in, which help with this conversion and bring great results.
It is with this wonderful tool in mind that today I bring you 9 Practical Hacks to use Pop-Ups and capture more emails for your list!
Let's go?
1- Target the Right Users
Let's say your website is about different topics and you sell products to different audiences.
When creating a copy you will not address the same topic with everyone.
This is because the language, taste and way you present yourself changes from audience to audience.
This also happens with pop-ups.
You should avoid showing the same popup to every website visitor. Everyone is different and your popups should be too.
Furthermore, when collecting emails, if they are already segmented, you can enhance your launch tactics and obtain even more satisfactory results!
2- Use Images
You may not know it, but around 90% of first impressions on websites are related to design.
This is because humans respond better to images and video than text.
That said, if you haven't been getting good results in your tests, try putting some media in it, be it images or videos.
Read also: Permission Marketing
You will definitely notice the difference!
3- Maximize Your Success
You invest time, money, capture the lead and as soon as they click “I want to download the ebook” they go to a thank you page…
But what do you put on that page?
Most people don't pay attention to this part and simply write a short thank you.
It turns out you can maximize your success even further at this step!
You can share links, videos or even provide other content.
This way, in addition to keeping the user on your page, you will add even more value to your brand.
Take the test!
4- Test your Campaigns
Marketers, growth hackers, and advertisers know the importance of testing their efforts.
And when we talk about Email Capture and Pop-Ups it is no different.
You MUST perform tests!
These tests can vary between designs, copy and even questions on the form.
See which option brought you the most conversions and improve it!
5- Customize for Mobile Users
Most users access the internet through mobile devices. If you didn't know this until now, it's high time you did.
Knowing this feature, it is extremely important that you optimize your website to be displayed on any device.
This also happens with pop-ups.
I've seen cases of a pop-up aimed at computers and when the user would access the site via a cell phone, the pop-up would take up the entire screen and interfere with reading the content.
You don't want this!
6- Write a Good Copy
We talk a lot about copywriting here. Only then will you understand the importance of having good written content.
If most users are attracted to images at first glance, it is in the copy that they are convinced that what is being offered is essential to them!
Read also: 5 Phases of the Customer Lifecycle: How to Apply the Marketing Strategy in 6 Steps
Don't know how to write a quality copy or want to improve your techniques? Don't worry, we have 2 contents that can help you:
Copywriting for Emails
Copywriting in LPS
7- Arouse Curiosity with Teasers
The teaser, in this case, is not the one before the movie trailers.
It's a small bar that appears at the bottom of the screen when your pop-up hasn't been triggered yet or after it's been closed.
It is an effective tool to stimulate curiosity as visitors browse your site and attract them to your offering.
On mobile, the pop-up is only triggered when visitors click on the teaser, ensuring an easy and user-friendly experience.
8- Limit Input Fields
Put yourself in the user's shoes.
Imagine that you are reading a very complete sales content and end up being interested in the free ebook and decide to give your email in exchange.
It turns out that the Pop-up is asking for more than 10 pieces of information about you.
Your disinterest is over…
The more things you give the user to do, the lower your conversion rate will be.
This is because we live in a time where everything must happen quickly. And if downloading an ebook from your website is more work than going to Google and searching for similar content… then you will fail.
Try to limit the input fields. You can target an audience with just 2 or 3 questions. That is more than enough.
9- Offer an Initiative
There’s no point in putting up a pop-up asking for your name and email if you’re not going to give anything in return.
This is why you should give the user an incentive.
Also Read: Traffic Manager Salary: A Complete Overview of the Profession
This can be done in a number of ways.
Many prefer to create exclusive content such as ebooks and infographics.
But if you go to any clothing website, you will see that the pop-ups act differently, offering a 20% discount coupon if you enter your email.
Therefore, analyze your business and choose the best option.