7 books on digital marketing to have on your bedside table
Posted: Tue Dec 24, 2024 8:11 am
Technological advancement, among many other things, has brought about the information age. Technology has changed, and continues to change, the way we disseminate and share content. Therefore, it was only a matter of time before it reached marketing as well.
The way advertising is produced has changed in recent decades, thanks to the evolution of the digital environment. As a result, advertising is no longer limited to mere pamphlets and has gained a series of new options, techniques and strategies. After all, it needed to keep up with an audience that was increasingly digital.
This gave rise to another area, digital marketing, a field that is loan database growing every day. Today, it is extremely important for any business or person who wants to sell or stand out in what they do.
Books on digital marketing that are essential to understand more about the area
To do this, it is essential to study a lot and understand how digital marketing works. There are countless online materials with tips on the subject. Although they are great, they all started somewhere.
Knowing the source of the information directly tends to be an excellent starting point for learning more about the subject. That's why we've selected some sacred books on digital marketing for you to keep on hand. Check them out!
1 – The Digital Marketing Bible, by Cláudio Torres
Cláudio Torres is a renowned expert and consultant in the area of digital media. In this book, he presents a practical guide to information about digital marketing, all based on years of experience and research on the subject.
In the book, the author talks about the concepts involved in this practice, detailing content marketing and viral marketing. In addition to commenting on how Google works, he explains how global trends in advertising and communication work and the power of social media in society.
Read also: Practical Content Marketing Course with a Focus on SEO
2 – Marketing 4.0, by Philip Kotler; Hermawan Kartajaya and Iwan Setiawan
Philip Kotler is considered the “father” of modern marketing. According to him, today it is necessary to understand how the digital transformation happened, as well as the evolution of people’s purchasing behavior and what are the new characteristics of the economy in this environment.
In partnership with Kartajaya and Setiawan, the author discusses in the book the new approach to marketing, which he attributes mainly to the impacts of technological development, which directly affected the forms of communication between organizations and consumers.
In this case, this has had an impact on the way people shop. Therefore, he states that today it is necessary to improve the customer's purchasing journey and pay more attention to the human side of each person.
3 – Thank you for the Marketing, by Vitor Peçanha
One of the pillars of marketing is producing content, especially high-quality content. This is Peçanha's area of expertise. In the book, he discusses how to create relevant content to ensure greater visibility on the internet, engage your target audience and attract customers.
Peçanha's writing is clear and objective. In the work, the author addresses all the steps considered essential to successfully implement content marketing strategies. He also comments on defining personas, SEO tools, lead generation and the expansion of the business in question.
4 – Master Content Marketing, by Pamela Wilson
This is a book for all those who don't know where to start in content marketing. In her work, Wilson (founder of Big Brand System ) presents a complete manual for beginners in the field.
In the book, she shows a step-by-step guide to implementing in everyday life that benefits the development of creativity in order to apply it to the production of more effective content.
Also read: How to Create a Sales Presentation That: Delivers Value, Sells, and Is Discount-Proof
5 – Contagion, by Jonah Berger
Another key point in digital marketing is the creation of triggers. Companies focused on promoting their products need to master this technique efficiently. These triggers are responsible for generating visibility and impacting the audience.
Berger is an expert on the subject and presents in the book the science behind the ideas, services and behaviors capable of making content go viral. His book circulated among the bestsellers on the international list of The New York Times .
6 – Dotcom Secrets, by Russell Brunson
One of the main marketing foundations for selling any product is the sales funnel. Mastering this technique makes all the difference for businesses.
Brunson's book starts from the principle of asking a few questions, including: How to master the sales funnel and grow your business online? How to identify your dream client and offer them more personalized solutions?
These and other questions are answered in the work, as well as the stages of the transition process from offline to online marketing channels, which are based on lead generation, traffic, sales methods, conversion and digital communication.
7 – Hacking Growth, by Sean Ellis and Morgan Brown
Growth hacking is considered a subdivision of marketing, focused on the growth of a company. It is best known as a process and set of interdisciplinary skills in the digital environment. The goal here is to quickly test ideas capable of improving the customer journey, which will or will not be replicated.
In short, tests are performed based on hypotheses and low-cost experiments. In the book, the authors explain the factors involved in the operation of this tool considered powerful for the area.
Also read: Sales script: how to create and ready-made scripts for you!
Among the topics covered are: the formation of multidisciplinary teams, analysis cycle, product market fit and the use of hacks, which involves acquisition, activation, retention and monetization.
The work is considered free for all media, so it tends to be mandatory reading not only for marketing professionals, but also for entrepreneurs, managers and leaders who intend to develop their business or work.
The way advertising is produced has changed in recent decades, thanks to the evolution of the digital environment. As a result, advertising is no longer limited to mere pamphlets and has gained a series of new options, techniques and strategies. After all, it needed to keep up with an audience that was increasingly digital.
This gave rise to another area, digital marketing, a field that is loan database growing every day. Today, it is extremely important for any business or person who wants to sell or stand out in what they do.
Books on digital marketing that are essential to understand more about the area
To do this, it is essential to study a lot and understand how digital marketing works. There are countless online materials with tips on the subject. Although they are great, they all started somewhere.
Knowing the source of the information directly tends to be an excellent starting point for learning more about the subject. That's why we've selected some sacred books on digital marketing for you to keep on hand. Check them out!
1 – The Digital Marketing Bible, by Cláudio Torres
Cláudio Torres is a renowned expert and consultant in the area of digital media. In this book, he presents a practical guide to information about digital marketing, all based on years of experience and research on the subject.
In the book, the author talks about the concepts involved in this practice, detailing content marketing and viral marketing. In addition to commenting on how Google works, he explains how global trends in advertising and communication work and the power of social media in society.
Read also: Practical Content Marketing Course with a Focus on SEO
2 – Marketing 4.0, by Philip Kotler; Hermawan Kartajaya and Iwan Setiawan
Philip Kotler is considered the “father” of modern marketing. According to him, today it is necessary to understand how the digital transformation happened, as well as the evolution of people’s purchasing behavior and what are the new characteristics of the economy in this environment.
In partnership with Kartajaya and Setiawan, the author discusses in the book the new approach to marketing, which he attributes mainly to the impacts of technological development, which directly affected the forms of communication between organizations and consumers.
In this case, this has had an impact on the way people shop. Therefore, he states that today it is necessary to improve the customer's purchasing journey and pay more attention to the human side of each person.
3 – Thank you for the Marketing, by Vitor Peçanha
One of the pillars of marketing is producing content, especially high-quality content. This is Peçanha's area of expertise. In the book, he discusses how to create relevant content to ensure greater visibility on the internet, engage your target audience and attract customers.
Peçanha's writing is clear and objective. In the work, the author addresses all the steps considered essential to successfully implement content marketing strategies. He also comments on defining personas, SEO tools, lead generation and the expansion of the business in question.
4 – Master Content Marketing, by Pamela Wilson
This is a book for all those who don't know where to start in content marketing. In her work, Wilson (founder of Big Brand System ) presents a complete manual for beginners in the field.
In the book, she shows a step-by-step guide to implementing in everyday life that benefits the development of creativity in order to apply it to the production of more effective content.
Also read: How to Create a Sales Presentation That: Delivers Value, Sells, and Is Discount-Proof
5 – Contagion, by Jonah Berger
Another key point in digital marketing is the creation of triggers. Companies focused on promoting their products need to master this technique efficiently. These triggers are responsible for generating visibility and impacting the audience.
Berger is an expert on the subject and presents in the book the science behind the ideas, services and behaviors capable of making content go viral. His book circulated among the bestsellers on the international list of The New York Times .
6 – Dotcom Secrets, by Russell Brunson
One of the main marketing foundations for selling any product is the sales funnel. Mastering this technique makes all the difference for businesses.
Brunson's book starts from the principle of asking a few questions, including: How to master the sales funnel and grow your business online? How to identify your dream client and offer them more personalized solutions?
These and other questions are answered in the work, as well as the stages of the transition process from offline to online marketing channels, which are based on lead generation, traffic, sales methods, conversion and digital communication.
7 – Hacking Growth, by Sean Ellis and Morgan Brown
Growth hacking is considered a subdivision of marketing, focused on the growth of a company. It is best known as a process and set of interdisciplinary skills in the digital environment. The goal here is to quickly test ideas capable of improving the customer journey, which will or will not be replicated.
In short, tests are performed based on hypotheses and low-cost experiments. In the book, the authors explain the factors involved in the operation of this tool considered powerful for the area.
Also read: Sales script: how to create and ready-made scripts for you!
Among the topics covered are: the formation of multidisciplinary teams, analysis cycle, product market fit and the use of hacks, which involves acquisition, activation, retention and monetization.
The work is considered free for all media, so it tends to be mandatory reading not only for marketing professionals, but also for entrepreneurs, managers and leaders who intend to develop their business or work.