User generated content for Project X Paris
Posted: Tue Dec 24, 2024 7:17 am
Young people are not easy to attract, to captivate and to engage either. They are over-solicited, they are wary. Obviously, to find out what happens next in the competition, they will follow us and subscribe. But on top of that, they publish posts, real ones on Instagram, videos on YouTube. I didn't expect so much. In what we receive, we see lots of them rapping dressed in Project X Paris, when nowhere, we had asked for it!
It is the most virtuous operation we have ever done. On all aspects. It reinforces the positioning and the history of the brand. In one operation, we are able to tell them who we are. In addition, we can make it viral, we can create engagement. And we can highlight our customers. Or not, moreover, because the person who will win will not spain business email list necessarily be a customer. It is the community.
Casting even allows them to approach certain customer segments that they were not yet able to capture. Beyond the consents that they were able to grant, it is a knowledge of the brand that is established : they discover its commitment to music, its values, its collaborations, its universe... then its products. Could there be a better way to start a meeting?
To conclude
What immediately appealed to me about this campaign wasn't the head-spinning stats, or even the judicious choice of partnerships... It was the reward to be won. No discount, promo code, free shipping. No devaluation of the product. The reward offered by Project X in this campaign: it's an experience, a moment in life. It's the sharing of a passion dear to the heart of its target. I'll even go further and say that it was able to understand their needs, their aspirations.
It is the most virtuous operation we have ever done. On all aspects. It reinforces the positioning and the history of the brand. In one operation, we are able to tell them who we are. In addition, we can make it viral, we can create engagement. And we can highlight our customers. Or not, moreover, because the person who will win will not spain business email list necessarily be a customer. It is the community.
Casting even allows them to approach certain customer segments that they were not yet able to capture. Beyond the consents that they were able to grant, it is a knowledge of the brand that is established : they discover its commitment to music, its values, its collaborations, its universe... then its products. Could there be a better way to start a meeting?
To conclude
What immediately appealed to me about this campaign wasn't the head-spinning stats, or even the judicious choice of partnerships... It was the reward to be won. No discount, promo code, free shipping. No devaluation of the product. The reward offered by Project X in this campaign: it's an experience, a moment in life. It's the sharing of a passion dear to the heart of its target. I'll even go further and say that it was able to understand their needs, their aspirations.